In a groundbreaking move, Telegram has announced the launch of its new advertising platform, built on the innovative The Open Network (TON) blockchain. This latest development is set to revolutionize how channel owners are compensated, introducing a new era of financial rewards in over 100 countries starting this March.
With the launch, Telegram channel owners are poised to receive a significant boost, getting 50% of the total advertising revenue generated within their channels. This marks a substantial shift towards rewarding content creators for their contributions and engagement on the platform. The Telegram Ad Platform aims to foster a more integrated and rewarding community by using the TON blockchain to process payments exclusively.
Telegram’s Bold Leap with Toncoin
This decision underscores Telegram’s commitment to leveraging the TON blockchain’s capabilities, known for its speed and security, making it an ideal choice for handling ad revenue transactions. The move is anticipated to greatly enhance the user experience by providing a secure and efficient payment system, while also promoting the growth of the TON-based digital economy within Telegram.
The introduction of this ad platform builds upon the success of previous TON-based initiatives by Telegram, such as the sale of digital Telegram usernames and anonymous phone numbers, which were launched through fragment.com in 2023. These projects have laid the groundwork for transforming Telegram into a Web3 superapp, further solidifying its dedication to the TON blockchain.
Channel owners receiving their ad revenue share face a strategic choice: to cash out their earnings or reinvest them into promoting and upgrading their channels. This reinvestment option is designed to catalyze channel growth, attract more viewers, and, in turn, generate increased revenue, establishing a self-sustaining cycle of growth and investment.
TON Price Goes Bullish
In light of these developments, the TON blockchain’s native cryptocurrency, Toncoin (TON), has seen a remarkable surge in its value. The coin’s price has jumped by 13.63% in the last 24 hours, now trading at $2.44. Over the past week, TON has seen an over 15% increase, with its market capitalization reaching $8.47 billion, making it the 15th-largest cryptocurrency according to CoinMarketCap. Moreover, its 24-hour trading volume has skyrocketed by 424.83%, reaching $253.6 million.
This surge reflects the growing confidence and excitement around the TON blockchain and its integration into Telegram’s ecosystem. By utilizing the TON blockchain for ad payments, Telegram is not only promoting efficiency and security but is also paving the way for a new digital economy where content creators are empowered and rewarded for their efforts.
As Telegram continues to innovate, the integration of Toncoin into its advertising ecosystem is anticipated to create a virtuous cycle of value, fostering growth and innovation within the platform. This development not only benefits Telegram users and channel owners but also contributes to the broader adoption and recognition of TON blockchain technology.
