- AirCanada has partnered with the Winding Tree to make use of the blockchain-based platform
- This will help in better distribution of costs and lowering overheads
- This comes weeks after AirFrance-KLM entered into a similar partnership
Blockchain’s contributions to the travel industry have grown significantly in the last few months. It is being used to personalize consumers travel experiences, for example, and it seems Air Canada is beginning to explore the possible benefits of the technology.
This is being put forward by Winding Tree, the same firm that partnered with AirFrance-KLM a few weeks ago to bring blockchain solutions to the travel industry.
Air Canada, Canada’s largest airline, has announced that it will be participating in a blockchain-based travel platform designed by Winding Tree.
The platform will have the potential to be used for Air Canada’s passengers, which totaled over 4.8 million last year, a 7.3% increase from 2016.
What the Platform does
With the new platform, Air Canada will be able to improve on the distribution of travel products as well as receive inventory directly from suppliers. The data in question will also be more
secure and more accurate as it will be recorded on blockchain, reducing the margin of error.
“Air Canada recognizes the importance of leveraging this next generation technology. We plan to integrate Air Canada’s Direct Connect API with Winding Tree’s public blockchain platform, giving blockchain-savvy users the ability to access our content directly from the source,” said Keith Wallis, Director of Global Product Distribution for Air Canada.
The travel industry has certainly taken a liking to the use of blockchain in its operations. As earlier reported, AirFrance-KLM have also signed up to use the platform and test its effectiveness with its customers.
This seems to have set a precedent and with time, more major airlines could find themselves signing up, possibly creating an industry standard.
Along with reducing the cost that would have been incurred by the use of intermediaries, AirFfrance-KLM has also stated that the use of the platform will lead to “a more advantageous travel offer for customers which is more profitable for suppliers, in particular by reducing the number of intermediaries.”
It’s not only the airlines that are getting in on the blockchain action. The Australian Brisbane Airport Corporation announced this year that it partnered with TravelbyBit digital currency payments platform to implement blockchain-backed POS systems in regional towns.