- Alyx, a luxury fashion brand, is teaming up with IOTA
- Product information such as the sourcing of raw materials will be recorded on Tangle
- This will initially be done with 9 products with plans to expand to more in the future
IOTA is known to be one of the busiest and most innovative projects in the crypto as they have been involved in everything from water management to food supply and has even given demonstrations in front of the British Parliament.
Now they are sinking their teeth into the fashion business as it was reported on June 24 that IOTA will be teaming up with Alyx, a luxury fashion brand, to launch a pilot for supply chain transparency that will also help to combat counterfeiting within the fashion industry.
Verified on the tangle
The pilot, which is based on IOTA, is being launched not only with Alyx but also with Avery Dennison, which is a manufacturing firm as well as Evrything, a London-based internet-of-things software frim. As part of this new development, 9 pieces from the Alyx collection will be given scannable QR codes that when scanned will reveal the supply chain process of the products from the raw materials used in creating it, the place of manufacturing as well as the shipping history.
Alyx will have their supplier upload the relevant data after which Evrything will store and upload it onto the Tangle and Avery Dennison will create a unique ID tag for every garment. While it is limited to 9 pieces, for now, Matthew Williams, the founder of Alyx stated that he hopes to infuse the entire range of his product onto the tangle to create more transparency.
IOTA and supply chain – a gamechanger?
This will be a considerable challenge for both the fashion world and IOTA as there is a wide array of raw materials that are involved in any single fashion piece and uploading all the data to a single source may prove complicated.
Should it be achieved, however, it will not only help fight counterfeit goods which have been a plague within the fashion industry for decades but will also help create a greater sense of transparency regarding the materials that are being sought for the various products given that the fashion industry is growing more committed towards ethical practices.
It will also provide even greater use of IOTA technology and for crypto as a whole, blockchain and tangle both.