- Brave’s in browser ads are finally here
- For the first time Internet users will get a cut of the ad revenue they produce
Since its launch, the Brave browser has become one of the most beloved blockchain offerings on the planet and has been in the news for all the right reasons recently. they were announced as the default browser for the new HTC phone and have also acquired millions of users in the process.
Ad revenue finally being shared
In 2018, it was announced that users of the privacy-centric browser will be able to earn BAT tokens by watching ads and it seems that change will now be implemented.
The Brave browser has achieved a lot of popularity in recent times, and for good reason. One of the most talked about issues among internet users today is privacy and how it is being handled by service providers, especially in light of the Cambridge Analytica scandal of 2018. Brave offers an alternative to this as the blockchain-based browser does not allow the tracking of user info and location which ensures a certain level of privacy for their users. When there were rumours of an acquisition of Brave by Facebook, their management was quick to address and deny them.
70% goes to the user
As for the Brave ads, they are a whole new era of Internet advertising as 70 percent of the total revenue generated from the ads will go to the viewers who can choose to view ads or have an ad-free experience. This system benefits both the users and the advertisers because the advertisers will have access to people who have chosen to view ads and the users only see ads that they want to as well as being paid.
The ad experience has been in testing for a few months now and with this new development, it is now officially launched. It is one of the most anticipated developments of 2019 in the blockchain world and needless to say, this put users in a frenzy.