- Brave is a privacy-centric browser which plans to introduce an inventive rich ad viewing system
- By viewing ads, users can earn in the browser’s digital token BAT
- BAT currently trades $0.19 according to CoinMarketCap table
According to a CNET report published March 8, 2019, privacy-oriented web browser, Brave could pay as much as 70 percent of the total revenue collected by viewing ads to its users.
Changing the Ad Business
Brave has been spearheading the movement to revolutionize the way users view ads by incentivizing the media consumption process.
The web browser wants to break the shackles of paywall-based subscription services that have become the norm of the media distribution system. By blocking unwanted and superfluous ads, the browser also minimizes memory bloat and saves battery life to a great extent.
As many of the close followers of Brave (BAT) might remember, the browser began testing notification pop-up ads in January 2019.
However, per sources close to the matter, the browser’s opt-in private ad platform entered its second phase on March 8, 2019. This means that users can now get paid for viewing or clicking on personalized ads displayed by Brave. It’s worth noting that because the platform is still in its testing phase, this facility is currently limited to the developer test version of Brave.
Although the prospect of earning money for viewing ads sounds tempting, do not expect to it to become your rags to riches story. Brendan Eich, the founder of Brave browser, said that he expects that people who opt to be a part of the private ad platform should earn about $5 a month. Also, the payment will not be disbursed in fiat but in Brave’s native cryptocurrency called basic attention token (BAT).
Giving Privacy Back to People
The web browser has also quickly gained upward traction in popularity due to its privacy-centric features. The issue of privacy has become one of the hottest topics in today’s tech-bound society, where companies like Facebook and Google often find themselves on the wrong end of the law for the breach of personal data.
What works in Brave’s favor is that its ads are designed to preserve privacy.
The browser will display its users only those ads that match their areas of interests without sharing any personal information with advertisers or website publishers other than the verification that the user has seen the ad. This approach sits in stark contrast with some of the prevalent strategies deployed by internet giants that decide what ad to show to whom on the basis of user’s private data collected over a period of time.