- Brave has over 1,300 advertisers waiting to be approved for their ads platform
- This was revealed by Brendan Eich over Twitter
- He also stated that Brave is hiring new staff
Ever since the brave browser launched in 2018, it has grown from strength to strength. Only a few weeks after they finally rolled out their much-anticipated Brave Rewards Program, it seems their platform is getting even more popular, particularly with advertisers who see the benefit in their unique system.
On May 6, 2019. Brendan Eich, who is the founder of Brave, revealed on Twitter that there is a waiting list for advertisers to make use of the platform that has over 1300 firms in waiting.
— BrendanEich (@BrendanEich) May 6, 2019
This came in response to a Twitter user who complained about trying to get two different companies onto the Brave advertising platform but was yet to receive a response. Eich also stated that Brave is not Google and that they needed to vet each advertiser manually and that the would need to be patient.
Vetting and Reviewing
Traditionally, when people want to advertise on a browser platform or a search engine such as Google. they simply fill and submit a form and apply and it is almost instantaneously granted. At times, the review of potential advertisers is outsourced by the company itself or a very strict vetting process is not put in place. However, this is not the case with brave as it also stated that they are hiring more people to join them in the vetting process but cannot outsource it to preserve the privacy of audience segmentation.
This is not much of a surprise as audience privacy is the backbone of Brave itself and they have become very popular among users because they subvert the typical system of using user data and to make a profit. Instead, users can enjoy an ad-free experience and will have to opt-in to be whatever ads are available and if they do opt in, they will be rewarded with BATs.
When this system was first introduced, it was under debate about whether or not it would work. Thus far, it has been a resounding success as users tend to trust Brave over traditional browsers and advertisers benefit from a little more effective system as they are being advertised to people actually want to see their ads and not people being bombarded by pop-up ads.
As Brave expands and brings more people into the fold, they will be able to approve or deny ads requests with much more swiftness and the platform will continue to grow from strength to strength, even as users and advertisers reap the benefits.