- IOTA was mentioned in the Netflix series “How to sell drugs online (fast)
- This is the first time an altcoin made it to the screens
- Recent partnerships have seen IOTA perform really well this month
Cryptocurrencies have been around for quite a while now and have been slowly gaining popularity ever since. It should not come as a surprise when we find references to it every now and then in the entertainment sector. A technology of such potential is supposed to get the attention of people after all and oddly it has inspired pop culture in peculiar ways. Once cryptocurrencies were like alien technology to most people, but now we get references to it in the mainstream media every now and then. And the first altcoin to get showbiz’s attention – IOTA.
Bitcoin, Eth and Iota
For movies to TV shows cryptocurrency references have been spotted in a number of them. Back in 2016 a movie named “Bitcoin Heist” hit the screens; the movie was an action thriller bearing a close resemblance to Hollywood’s Oceans 11. In 2015 a movie called “Dope” was seen mentioning Bitcoin. Marvel in its recent animated film ‘Spiderman, Into the Spider-verse’, was spotted teasing the high volatility of Bitcoin in one scene which showed a news channel saying: “Bitcoin hits a new high, Bitcoin hits a new low”. The popular cartoon Simpsons was seen mentioning crypto long back in 2014 when it was still cloudy to the majority of people around the world. The latest hype was about the movie ‘Crypto’ which was released this year and it is proof of how far we’ve come in terms of general awareness.
Good times for IOTA
Just recently a Netflix Series, “How to sell drugs online (fast)” mentioned Bitcoin, Ethereum and IOTA. Bitcoin has been the only popular name so far but this is the first time we’ve seen an altcoin and this is a huge achievement for the 100 man team. Even though the show associates cryptocurrencies with drugs it is still great publicity. Most of the people out there have no idea about the cryptocurrency world besides Bitcoin. People learning about a completely new cryptocurrency (IOTA) could be easily drawn towards owning it. This series showcases IOTA broadly in the German pop culture and thus makes it very popular among youngsters since the aforementioned currency is showcased on world television and portrayed as untraceable. IOTA is already based well in Germany and this could help further deepen its roots in the public consciousness. The more people know and are drawn to it the more it adds to its value.
Making strides in IoT, the automotive industry and fashion
Apart from the paparazzi, the crypto-coin has been doing really great in terms of development and partnerships. The token recently entered the Supply chain industry in partnership with luxury fashion brand Alyx to track its garments supply chain. The token previously made a name in the application of IoT and machine to machine economy space. They have already partnered with many industrial giants like Jaguar, Bosch, Audi and have only stepped up their game ever since. The recent partnerships have pushed the tokens price by almost 50 percent in the last few months. Many consider this to be one of the biggest expected gainers in the next Bull Run.