On the 13th of October 2020, Breitling announced partnering with Arianee to issue unique authenticity certificates for its luxury watches on the Ethereum blockchain. Breitling will no longer issue physical certificates for the watches; instead, it will offer a digital passport that will even certify the origin of the item.
By incorporating blockchain technology in its watches, Breitling ensures that its digital certificates remain as future proof and impossible to alter. Additionally, due to the consensus mechanism between nodes, no one can connect to a centralized database to change some values or remove some data with blockchain technology.
How to Acquire Breitling Digital Certificates
You are given a guarantee card that you can scan after you buy a Breitling watch. You should then download the Arianee wallet app on your phone. After that, add your watch to your digital wallet to see the serial number and the activation date of the warranty.
Digital certificates are crucial when you want to sell your watch. These unique certificates enable the watch owner to prove the authenticity of the watch. Therefore, it is possible to transfer a digital certificate to another owner after disposing of your watch.
Breitling is also likely to offer insurance products via the new channel it just launched. These digital certificates also uphold your privacy since your name, email, or other personal information will never get tied to the certificate. A digital wallet is the only unique identifier associated with the watch owner.
Arianee is an organization that focuses on building a global standard for the digital certification of valuable objects by using cryptographic technology. The France-based organization got founded in 2018. Its founders are Alexandre Cognard, Christian Jorge, Emmanuelle Collet, Frederic Montagnon, Julien Romanetto, and Luca Jodet.
Arianee aims at creating perpetual relationships between brands and owners of valuable items. These relationships are made of trust, transparency, and respect. This organization gives every valuable item an authentic, secure, and augmented digital representation. According to the Arianee milestones, it is evident that non-fungible tokens can provide some fascinating applications in the luxury industry.
Arianee also creates a persistent but private communication channel between brands, owners, and products. Validating origin and proving ownership of a valuable item is very critical and significantly protects the consumers. Providing items with a digital representation also allows the holders to take care of them, even by insuring them.