- Brave and the TAP Network have announced a new partnership
- Brave users will now be rewarded with BAT tokens for viewing opt-in ads
- This will be extended to mobile users later this year
Brave has announced that they have entered into a partnership with the TAP Network at the Mobile World Congress on February 26, 2019. The TAP network is the first blockchain-powered network that connects brands with and rewards users.
With this new partnership, users of the Brave browser will be rewarded with Basic Attention Tokens (BAT) as rewards from some of the over 250,000 brands that partner with the TAP network.
Brave users will also be able to earn these rewards by choosing to view opt-in private ads from Brave Partners. In essence, rewards tokens redemption will become easier to earn and redeem on the Brave browser.
Details About the Development
It should be noted that the viewing of ads in exchange for rewards isn’t a given but must be opted for by the user and by the end of 2019, there are plans to extend this option to mobile users.
However, this will also benefit the brands in question because they will have access to a guaranteed audience that has chosen to view ads. Some of the brands that have already joined the TAP network are Paramount Pictures and Red Bull.
In terms of redemption, the BAT tokens can be redeemed for hotel stays, restaurant vouchers and gift cards from various retailers such as Amazon, Starbucks, and Uber. They can also be used to support charitable causes such as Cross, Habitat for Humanity, World Wildlife Fund, and others.
Brendan Eich, CEO and co-founder of Brave Software said:
“We’re excited to welcome TAP Network as a partner for our ad platform that’s built completely on privacy, and together, reward users for their attention while opening doors for brands that are looking to connect ethically with new audiences.”
He added that the current system is a ‘broken’ one in which both the advertiser and the user suffer.
Lin Dai, co-founder, and CEO of TAP Network added that in the current method of advertising, user data is often misused and that this new development puts the power back in the hands of the users by rewarding them for viewing ads.
A Brave New World
The Brave browser, since its launch, has seen a great deal of progress. In December 2018, they were added as the default browser to HTC’s Exodus smartphone and rolled out their paid to watch ads in January 2019.
