The Crypto market has recorded significant growth this year, pushing the technology firmly into the public consciousness. Despite this, it is still quite far from mainstream adoption. Cryptocurrency is the ultramodern financial innovation. It was created to support other related systems and become an alternative to the fiat monetary system. Soon there will be a bull run with incumbent financial services, banking institutions, and cryptocurrencies are poised to capture significant growth. To some extent, we can owe this to social media.
Social media influencers believe that if something is not trending on social media, it doesn’t exist. Social media is massively involved in the triumph and value of cryptocurrency. Blockchain PR companies and crypto marketing specialists believe that the best way to reach out to the community is through social media.
According to a 2019 survey from Alpari, more than 50% of Americans are unfamiliar with cryptocurrency. Merchants and entrepreneurs in blockchain-related companies see this as an opportunity for growth
Dominating Social Channels
Some of the social channels that play a significant role in crypto marketing are as discussed below.
Reddit is a popular site with over 1.5 billion views a month. Its insistence on quality and subreddit attributes attract people interested in crypto marketing, cryptocurrencies, and blockchain technology. Most influential people in the crypto industry regularly hang out on this platform. There is no doubt that it plays a significant role in the crypto community
Facebook enables people to connect with friends and family, find communities, and develop businesses. It is the largest platform in the world and provides blockchain and cryptocurrency platforms a marketing opportunity.
Twitter is the most mainstream social media platform, which is very influential. It is the second-largest used platform after Facebook. This platform is user friendly, where you share your thoughts and post on segments called Hashtags, where you will find people with the same line of ideas. Crypto thought leaders such as Hedge fund manager Mike Novogratz, Anthony Pompliano, Coin Center’s Neeraj Agrawal, and Bloomberg’s Joe Weisenthal are very active and approachable on this platform.
Other Social Media Channels
Discord was built for gamers who want to engage in discussions during play. This site has received acceptance from crypto marketing agencies, developers, and ICO investors. The official /r/Cryptocurrency discord channel and other niche channels have been trending as developers hang out and discuss crypto matters.
Telegram is a community platform popular for ICOs and airdrops. Developers update users on real-time world developments. The app has aggravated privacy features for security, but you could frequent filtering through all the spam and bot to acquire legit stuff.
Medium is home to crypto investor education. It is a platform with the most extensive content in the Twitterverse.
Social media channels like Steem and Earn.com that evolve around cryptos have come up; marketers engage many users on these platforms for purchasing details and other personal information. There’s an equipped market for crypto-related facts, and many channels are being established to meet that demand on social media.