- In an effort to enhance traceability and authenticity of their tea products, Japan’s Fuji MARUMO Tea Garden has partnered with VeChain.
- By using advanced traceability and IoT solutions, customers will be able to verify the origin of Fuji MARUMO’s tea products themselves.
- To check the origin and retrieve further information about the tea products, customers will use their smartphone to read the embedded NFC chips on each package.
In an article posted on their official Medium page, VeChain announced their partnership with Japan’s Fuji MARUMO Tea Garden. Their collaboration will focus on helping advance the traceability and authenticity of Fuji MARUMO’s tea products.
To enable Fuji MARUMO’s customers to verify the origin of their products using a smartphone, VeChain utilised an advanced traceability and IoT solution. Consumers will be able to read the embedded NFC chips on each package with their smart phone.
For the trial batch, a total of 100 products were embedded with VeChain’s NFC chips. Aside from serving as memorable limited edition offering, the trial will also serve as Proof of Concept for a bigger partnership upon completion of the project.
To warrant the exclusiveness of the line, VeChain has assigned a unique ID to every product. When the NFC chip is scanned, consumers will be able to retrieve information about the product like the history of the tea garden as well as the verification certificate stored on the VeChainThor Blockchain.
In their collaboration with Fuji MARUMO, VeChain hopes to bring their contemporary technology solution to one of the world’s most historical industries. By combining traditional culture and blockchain, VeChain helps in the promotion of traditional culture to the world while enhancing trust in traditional industries. The sentiment is evident in VeChain’s post:
“With VeChain’s traceability solution, Fuji Tea products carry more detailed information related to the Japanese tea culture and is serviced in a way that is able to be shared with consumers in a brand new way.”