Iconic, a crypto asset management firm based in Germany, has announced to rebrand its platform, products, and subsidiaries as Deutsche Digital Assets (DDA). The respective rebrand denotes the venue’s evolution in its vision regarding digital assets while targeting to drive the adoption of crypto assets on a vast scale.
Iconic Announces Its Rebranding to Deutsche Digital Assets in Line with Its Crypto Endeavors
The early brand identity of Iconic was developed in 2017 in the form of a crypto VC and blockchain group of early stage. The platform has effectively diversified as well as scaled the product offerings thereof while spreading its footprint across the globe. The latest brand identity indicates the transformation of the impact goals and strategic vision of DDA, which take into account a tokenized, digital, and worldwide marketplace that everyone could access anywhere and anytime.
The brand identity of DDA will have its identity visible during the next weeks throughout the website, products, and social platforms of the company, expressing an improved pledge toward the adoption of crypto by inviting investors into the latest financial era. The rebrand endeavor is anticipated to have its completion in advance of this year’s denouement as the platform keeps on providing regulated, secure, and conventional financial products along with tailor-made solutions for crypto investments. The rebranding initiative will help Iconic to expand its roots and ensure a better presence in the digital asset ecosystem.
The disclosure of the exclusive brand identity is witnessed with some modifications in the product name as well. For the assistance of the investors to better navigate the product offerings thereof, as well as with the regulatory authorization, its Quantitative Solutions, Professional Investor Funds, and Exchange Traded products’ titles will also be updated by DDA. The co-founder and managing director of DDA, Maximilian Lautenschläger, stated that the unique brand identity shows their progress and professionalism during the previous years.
Rebranded Iconic to Offer More Diversification in Investment Solutions
He added that their platform is resilient to keep its attention on the European market. As per him, the rebranding offers more clarity to the complete package of their investment solutions, enabling investors to construct additionally diversified and fortified investment portfolios via a digital-asset allocation. In his words, the change in the product name will not influence the charges, tickers, performance, or operations.