- Aqua Intelligence, a consumer profile company, has partnered with the Hilton World Group.
- The partnership aims to bring blockchain-based solutions to the travel industry.
- Aqua Intelligence to provide DLT platforms through which hotels can access information in real-time.
One of the biggest issues facing the travel industry is the need to reduce cost and become more efficient in its practices and promotions. Like a number of other industries such as logistics and luxury goods, the travel industry is turning to blockchain technology to achieve this goal.
One company Aqua Intelligence, has decided to take on this task and is now integrating blockchain technology to benefit both service providers and consumers within the travel industry.
Aqua Intelligence is a consumer profile company and it has recently launched its property management system and intends to make use of blockchain. A crucial step in its plan is its recent partnership with one of the biggest hotel groups in the world, Hilton World Group.
The New Service
With this new development, Aqua Intelligence intends to benefit both the consumers and the service provides.
For the service providers, this new project aims to reduce administrative costs. For consumers, they aim to reduce response time to make sure they are served better and on time.
It achieves this by using blockchain to connect every aspect of the hotel business which means that data is accessed in an instant and more efficient manner.
Because the blockchain updates data in real time and is an immutable record of transactions, services can be carried out with a reduced level of human error.
“With the use of better quality data and by leveraging AI, hotels can elevate their guest experiences by knowing everything about them before even they walk through their door, providing a custom tailored experience for each.” Aqua Intelligence CTO Harsha Cuttari said.
As mentioned, the data stored on a distributed ledger is irrefutable and helps to give hotels a clearer understanding of their clientele.
“Blockchain paves the way for hotel chains to make better use of data by maintaining clean and trusted records of the customer and seeing how they transform over the years,” Cuttari said.
Aqua’s property management service provides a platform for those in the travel and hospitality industry in which all the necessary data relating to their business is available at once.
This saves time that would have been used in gathering the data and as such, improves efficiency.