Time magazine is launching awards & recognition program and a weekly newsletter about cryptocurrency to educate readers about the Metaverse.
Partnership commences with launch of weekly newsletter ‘Into the Metaverse’ and the newly created TIME 100 Companies category: Metaverse Transaction conducted in ETH with TIME to hold ETH on balance sheet, marking a first for a major media company.
TIME announced a first-of-its-kind partnership with Galaxy Digital Holdings Ltd. “Galaxy Digital” or the “Company”, the pre-eminent global provider of digital assets and cryptocurrency financial services for institutions, and its affiliate Galaxy Interactive, which commences with the launch of the newly created TIME 100 Companies category, Metaverse – which calls for submissions from entrepreneurs building the next immersive digital frontier.
Novogratz said the partnership was part of a move to “bring readers, creators, and the curious into the metaverse and demystify the tremendous amount of transformation happening within.” Galaxy Digital is already seemingly focusing on expanding into the Metaverse, having raised $325 million in an October fundraising round aimed at virtual endeavors.
“Over the next decade, the Metaverse will become an increasingly important part of the world economy; our physical and digital realities are already becoming hard to distinguish,” said Mike Novogratz, CEO and Founder of Galaxy Digital. “We look forward to partnering with TIME, an iconic brand driving innovation, as we seek to bring readers, creators, and the curious into the metaverse and demystify the tremendous amount of transformation happening within.”
“Before we can build the Metaverse, we need to define it, since, today, the word connotes vastly different things to different people,” said Sam Englebardt. “So, with our partners at TIME, our first objective is to create a shared lexicon and understanding of the idea and the opportunities that are emerging as we become an increasingly digital species and continue (and accelerate) our ongoing journey from the physical to the virtual world.”
“As we think about our own evolution into the Metaverse over time – especially as we look toward our 100th Birthday in 2023 – our goal will be to provide experiences that meet the expectations within the ecosystems rather than simply replicating what people know in the physical world,” TIME president Keith Grossman told The Block.