Binance has collaborated with Khaby Lame (an Italian Senegalese TikTok influencer who is also known as Black Brother) as its brand ambassador. Being a blockchain ecosystem at the back of the world’s biggest exchange of cryptocurrency, with the assistance of Khaby, Binance will elevate Web3 adoption as well as spread awareness related to it. Khaby acquired a lot of fame through his videos associated with “life hack,” dealing with excessively complicated situations without speaking a word whereas doing the popular “khaby move”.
Khaby Lame to Become Binance’s Brand Ambassador
A few of the misperceptions related to Web3 will be handled by Khaby with the utilization of the signature style thereof and will collaborate with Binance on the latest non-fungible token (NFT) collections, to further elevate the experience of the fans. Khaby is presently considered to be the TikTok creator who is followed the most as up to 142M people follow him on the venue, and 78M people are his Instagram followers.
Only a week before, a multi-year NFT collaboration was declared on the behalf of Binance with Cristiano Ronaldo (a footballer from Portugal who has the most followers on Instagram than anyone else). The viral videos of Khaby Lames have gathered up to 1B likes cumulatively. After having Khaby Lame as its brand ambassador, the well-known crypto exchange will be able to pursue its long-term targets in a better way.
While voicing his comments over the contract, it was revealed by Khaby that he considers his followers to be a family, and the thing he always attempts to tackle is to deal with the unique challenges as well as interesting content that would be shared with them. He added that, simultaneously, the topic of Web3 made him much curious, and – as a result – he cashed out the opportunity of being the brand ambassador of the leading crypto exchange Binance as it has great assimilation with his activities, providing a considerable comfort as well as fun for the people.
Binance-Khaby Collaboration to Launch Latest NFT Collections
The prestigious TikTok influencer’s fans can expect to have his unique collections of NFTs on Binance along with short (as well as easy-to-understand) education regarding the crypto world, that would be provided to them in his classic style and the signature thereof. Khaby turned into a cultural figure as well as became one of the most amusing creators all around the world, as mentioned by the Global Vice President of Marketing at Binance – James Rothwell.
Rothwell moved on to say that they have a great affection for the sense of humor as well as the charm of Khaby and – in this way – relatability, as well as relevance, will be provided in the case of Web3 adoption at a large scale. The Binance official also hoped that onboarding Khaby will be an effective move to eradicate the myths associated with this industry. On 30th June, Chang Peng Zhao (a.k.a CZ) – the CEO of Binance – himself declared on Twitter to have Khaby Lame as their brand ambassador.
