Dubai, November 21, 2024 – The Global Blockchain Show is pleased to welcome Rachel Conlan, Chief Marketing Officer of Binance, as one of its notable speakers. Organized by Web3 and AI consulting giant VAP Group, the event is taking place on December 12 and 13, 2024 at the Grand Hyatt Exhibition Centre in Dubai.
Rachel Conlan leads Binance’s global and local marketing and operations, driving the platform’s continued growth and strengthening its position as the world’s most trusted cryptocurrency platform. Since joining Binance in 2023, Rachel’s strategic leadership has added over 90 million users, bringing the platform’s total to an impressive 240 million. Her efforts have been pivotal in empowering people with cryptocurrency knowledge and advancing Binance’s mission to make Web3 and crypto mainstream.
Under Rachel’s direction, Binance has launched impactful global and local campaigns, expanded partnerships with KOLS, and created innovative opportunities for users to engage with Web3. She continues to champion initiatives that combine user engagement with meaningful impact, setting new standards in the industry.
Before joining Binance, Rachel was instrumental at OKX, securing iconic partnerships with Manchester City F.C. and McLaren Racing. Her expertise in building strategic alliances and innovative marketing strategies was further honed through leadership roles at CAA Sports and Havas, where she helped brands like LVMH and Sotheby’s connect with emerging audiences. Rachel is widely recognized for her ability to drive growth through bold, creative, and forward-thinking marketing initiatives.
At the Ultimate Blockchain Season Finale, she will be speaking on a dynamic panel titled ‘Marketing Remix: Unlock the Secret Sauce for Exchange Growth and Expansion’. As a visionary marketer with a proven track record in leading high-impact global campaigns, Rachel will share her expertise on all things marketing in the ever-evolving world of Web3. She will be joined by other top Chief Marketing Officers from leading exchanges for an unforgettable session.
The Global Blockchain Show is set to feature over 100 leading figures in the Web3 industry including Rachel Conlan. With a lineup of more than 3,000 founders, over 200 startups and companies, over 200 media and more than 100 investors, the 16-hour mixer will provide an opportunity to network with the top 1% of the Web3 community.
Head to: www.globalblockchainshow.com for more details.
About VAP Group:
VAP Group, established in 2013, is a Blockchain and AI consulting giant as well as a leading force in Web3 and AI solutions, offering services in PR, advertising, recruitment, content development events and media management. Flagship events organized by VAP Group include the world-renowned Global Blockchain Show, Global Games Show and Global AI Show. VAP Group drives innovation through strategic PR and influencer marketing, bounty campaigns, and global events that showcase the brightest minds in the transformative fields of Web3, AI and Gaming.
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