Binance, the world’s biggest crypto exchange by trading volume and users, has launched “Humans of Binance.” It is a global storytelling series that follows everyday people whose lives have been changed by crypto and the Binance ecosystem.
The campaign is released as short videos alongside community submissions. It aims to put a human face on blockchain and crypto. It shows how technology can open practical financial and learning opportunities around the world.
The campaign opens with Luis, a 57-year-old retiree in Latin America who turned to crypto to stay financially active and feel part of a global community. What started as curiosity grew into hands-on learning. Luis now shares what he’s learned to help others navigate Web3.
He taught himself the basics through Binance Academy and grew his knowledge over time. Luis now produces simple, accessible content to help others understand blockchain and Web3. He is even mentoring newcomers who are just getting started.
“Humans of Binance is more than just a series. I see it as a movement that celebrates the real impact crypto has on everyday lives,” shared Yi He, Co-Founder of Binance. “Crypto gives people around the world the chance to empower themselves financially, protect what they’ve worked so hard for, and connect across borders with ease. Through these real stories, real people, and real crypto experiences, we get to see the hopes, dreams, and resilience behind the technology. It reminds us why this journey matters so much.”
Binance said it will publish a new story each week for the coming weeks, with short videos that explore the challenges, breakthroughs and lessons that shaped each person’s journey in crypto. The videos and updates will be available on the campaign’s landing page and across Binance’s channels.
The campaign also invites the wider Binance community to join in. Users are encouraged to share their personal crypto journeys on social media using the hashtag #HumansOfBinance, and the most inspiring submissions will be turned into short animated films and amplified across Binance platforms. Selected storytellers will share a prize pool worth $8,000 in USDC; entrants must also complete a brief survey to be eligible.
Personal Values in Crypto
The launch reinforces Binance’s broader messaging about education and access. In its announcement, the company framed the series as part of an ongoing effort to support users with accessible learning, secure products and tools that unlock new economic opportunities worldwide.
Binance says the campaign is meant to put “real people” at the center of conversations about crypto adoption and financial inclusion. While a marketing push won’t fix regulatory debates or every practical hurdle, Humans of Binance marks a clear change in tone, one that leans on everyday stories to make blockchain feel less abstract and more useful.
It’s still unclear whether the series will shift public opinion at scale, but for participants like Luis, it’s tangible proof of crypto’s personal value. Anyone who wants to watch the first episode or share their own story, and potentially enter the $8,000 USDC prize pool, can find full details on Binance’s campaign page.
