In an unexpected crossover between the world of cryptocurrency and Formula 1, Binance has announced a collaboration with BWT Alpine F1 Team’s driver, Pierre Gasly. The global cryptocurrency exchange is setting the stage for a helmet design contest, adding a fresh layer of excitement to the upcoming Abu Dhabi Grand Prix scheduled for November 26, 2023. The contest has been thrown open to both existing and new Binance users, as well as Formula 1 aficionados around the globe.
Unleashing Creativity and Innovation
The contest, aimed at spurring creativity and innovation, beckons participants to submit their unique helmet designs before the deadline on September 8, 2023. Binance’s core values and forward-thinking approach are expected to be reflected in the chosen designs, as they align with the campaign’s objective of fostering connections within the motorsport community. Complete guidelines for the competition can be accessed in the contest’s official Terms & Conditions.
French F1 driver Pierre Gasly couldn’t hide his excitement, stating, “I am thrilled to join forces with Binance for this eclectic helmet design contest. It’s an opportunity to engage with both the F1 and crypto communities in a creative and innovative way. I can’t wait to show off the winning design that will showcase our shared innovative spirit that will accompany me in the race at the prestigious Abu Dhabi Grand Prix.”
The most anticipated announcement is that of the grand prize winner, slated for September 15, 2023. The chosen design will have the honor of gracing Gasly’s headgear during the Abu Dhabi Grand Prix. To sweeten the deal, the winner will also receive a personally autographed replica of the helmet.
This isn’t Binance’s first foray into the world of F1. The exchange had previously established a partnership with the BWT Alpine F1 Team in February 2022. The collaboration marked the introduction of the Alpine F1 Team Fan Token (ALPINE) as a BEP-20 utility token on the Binance Launchpad. As the pioneering Formula 1 team to join the Binance Fan Token Platform, ALPINE is available for trading across various channels, including spot trading, bank card purchases, and peer-to-peer transactions.
Merging Crypto and Sports Realms
Binance’s move to join forces with Pierre Gasly and the BWT Alpine F1 Team echoes its broader strategy to bridge the gap between the cryptocurrency domain and the realm of sports. The exchange’s list of partnerships includes prominent names like Cristiano Ronaldo, along with sports organizations such as Brazil’s Brasileirão Assaí, Italy’s S.S. Lazio, and Ukraine’s FC Shakhtar.
Rachel Conlan, VP of Global Marketing at Binance, highlighted the significance of these collaborations, noting, “Our strategic partnerships with Pierre Gasly and the BWT Alpine F1 Team reflect our commitment to bridging the gap between the cryptocurrency world and the sports industry to drive further adoption and innovation. By leveraging the power of our deep blockchain and Web3 expertise, we aim to create unique experiences and opportunities for fans to engage with their favorite sports teams and athletes in unique ways to not only educate people on the potential of Web3 but also entertain.”
Binance stands as a global blockchain ecosystem and a major player in the cryptocurrency infrastructure sector. Its comprehensive suite of financial products includes the world’s largest digital asset exchange by trading volume. With a global user base, Binance has been dedicated to expanding financial freedom for its users.
Its extensive array of crypto products encompasses trading, finance, education, data and research, social impact initiatives, investment and incubation, decentralization and infrastructure solutions, and more. For those looking to dive into the contest and put forward their creative designs, detailed information can be found on the official contest page at https://www.binance.com/en/land/pierre-gasly-f1.
