BitMEX today rolled out a global marketing push aimed squarely at traders interested in equity perpetuals, putting a 70,000 USDT prize pool on the table to jump-start activity in its newly launched Equity Perps product. The month-long campaign spotlights contracts tied to major U.S. names, including Apple (AAPL) and Tesla (TSLA), and comes as the exchange looks to broaden its derivatives offering beyond crypto.
The promotion runs from 12 February 2026 at 12:00 PM (UTC) through 12 March 2026 at 11:59 PM (UTC), and BitMEX says users may join at any point during that window to compete for a slice of the 70,000 USDT pool. The campaign is designed to reward both trading volume and engagement: the largest allocation goes to volume-based incentives intended to generate liquidity and encourage use of the equity perpetuals around the clock.
Driving Liquidity in the 24/7 Equity Perps Market
BitMEX has split rewards across three straightforward categories. Under “Trade to Win,” participants who deposit at least 100 USDT and produce more than $10,000 in Equity Perps trading volume become eligible to win up to 500 USDT. A social component, “Spread the Word,” offers 5 USDT in trading credits to users who share the campaign on X, while a “Learn and Earn” quiz on Equity Perps pays a similar 5 USDT credit to users who complete a short educational test. According to the exchange’s campaign page and accompanying blog posts, these measures are intended to pair modest onboarding incentives with a push for sustained order flow.
New customers who want to participate must first complete full account verification on the platform; BitMEX’s terms make clear that only verified users will be eligible for the rewards, and the campaign page points readers to the registration and full terms and conditions on the exchange’s site. Observers of the rollout say the mechanics, a mix of volume rewards, small social payouts and an educational quiz, are a classic liquidity-bootstrap play, especially as exchanges compete to attract traders to non-crypto derivatives markets that operate 24/7.
The campaign also doubles as a signal that the exchange is pushing Equity Perps as a staple product: these cash-settled perpetual contracts let crypto collateral holders take 24/7 exposure to stocks and indices without converting to fiat. BitMEX has aggressively marketed the product since January and is positioning the campaign as a chance for existing and new users to test the market structure and incentives around stock-linked perpetuals. The company is also leaning on its reputation for operational resilience and transparency, noting that it has published on-chain Proof of Reserves and Proof of Liabilities data on a regular cadence to reassure customers about custody and solvency, a language the exchange has used across recent announcements.
For traders weighing the offer, the campaign represents both an opportunity to capture trading credits and a practical way to trial equity-linked derivatives outside U.S. market hours. Full campaign mechanics, eligibility details and registration links are available on BitMEX’s campaign page and blog, where the exchange has posted terms, FAQs and the sign-up form for those who meet verification requirements.
