UK-based esports organisation Guild Esports has partnered with Bitstamp, one of the world’s longest-running crypto exchanges
Partnership
With the signing of a three-year global sponsorship contract worth £4.5 million, Bitstamp has become Guild’s official cryptocurrency exchange partner. It’s Guild Esports‘ biggest sponsorship contract yet, and it’ll bring in £1.5 million a year for the next three years. It will begin on January 29th, 2022.
Starting on January 29th, the cryptocurrency platform will have marketing rights and visibility on Guild’s team shirt, as well as in social and digital content showcasing the company’s pro-players and content producers. Guild’s London offices, which are set to open early this year, will also feature Bitstamp’s logo and identity.
Bitstamp will get $6.1 million in marketing rights and a jersey placement, as well as significant exposure in social and digital content among Guild’s competitors and content providers. Guild and Bitstamp will also work on a number of initiatives and activations targeted at improving Guild’s audience and Bitstamp customers’ experiences, as well as producing the high-quality content that the esports community has grown to expect from Guild.
Quotes
“We are thrilled to welcome Bitstamp to Guild as our official cryptocurrency exchange partner. It will also enable us to deliver creative, high-quality content and meaningful experience to our audience in a way that is authentic to both Guild and Bitstamp’s identities. Our pipeline of new business opportunities remains strong as Guild’s growing network audience of fans and teams’ performance continues to attract strong interest from a wide cross-section of brand advertisers. As a result we look forward to bringing more sponsors on board in due course.” said Kal Hourd, chief executive of Guild Esports.
Julian Sawyer, chief executive of Bitstamp, added: “Partnering with a creative and fast-growing organisation with a digital and worldwide audience like Guild, is a natural fit for us. Working together to reach esports and gaming fans is a significant moment for us and our growth plans as we continue to bring our trusted service to more mainstream audiences that recognise the benefits of investing in crypto.”
