Blubird, working with Arx Veritas and the Redbelly Network, has tokenized $32 billion worth of Emission Reduction Assets (ERAs). These are real-world projects such as capped oil wells and decommissioned coal mines, creating an on-chain market for sustainability-linked investments and avoiding the release of 394,737,149 tons of CO₂, the companies said.
The move marks one of the largest reported efforts to put environmental assets on-chain. Unlike traditional carbon credits, which are standardized certificates representing one ton of CO₂ offset, ERAs are the underlying projects that generate those reductions and can later be quantified into units or tradable credits. By tokenizing the ERAs on Redbelly Network via Blubird’s marketplace, Arx Veritas says the trio has built a transparent, verifiable and more liquid avenue for ESG-minded capital to flow into verifiable climate action.
According to the announcement, the prevented emissions figure, roughly 394.7 million tons of CO₂, is calculated from the avoided emissions tied to extracting, processing, shipping and burning coal that otherwise would have been used, plus pollutants avoided by capping abandoned oil wells. To give scale to the number, the companies equate the climate benefit to nearly 395 million roundtrip New York–London flights (per passenger), 986 billion miles driven by an average car, the annual electricity use of more than 82 million U.S. homes, or roughly 105 times Iceland’s annual CO₂ emissions.
Tokenizing Climate Action
The tokenized ERAs are live on Blubird’s marketplace, where buyers can view provenance and on-chain attestations that tie tokens back to the real-world projects. The pool of assets spans a wide swath of traditional and alternative classes, from debt instruments, bonds and receivables to commodities, real assets, art, IP and emerging categories such as fan tokens and synthetic derivatives, showing how tokenization platforms are broadening what counts as investable, compliant digital assets.
To bolster trust in the offering, the Ethereum-style risk layer is backed by insurance from Ryskex, a Lloyd’s Lab alumni company, which has been positioned as an additional credibility layer for claims tied to these on-chain environmental assets. Ryskex’s involvement aims to reduce counterparty and model risk for institutional buyers.
Blubird says institutional appetite is strong. The firm reports more than $18 billion in active deals lined up and more than half a billion dollars’ worth of individual transactions currently under negotiation, with at least one major institutional purchase reportedly near completion. Blubird’s leadership framed the milestone as proof that institutions are increasingly comfortable moving real-world environmental assets on-chain as regulatory clarity and compliance tooling improve.
Corey Billington, the Co-Founder and CEO of Blubird: “We’re seeing strong demand for asset tokenization, and it’s accelerating fast. Blubird already has more than $18 billion in active deals lined up, and we’re just getting started. In the coming years, we’re going to see trillions of dollars in assets move on-chain as institutions chase new liquidity, efficiency and global access. This shift is inevitable.”
The deal highlights two converging trends: (1) growing institutional interest in real-world asset (RWA) tokenization as a way to unlock liquidity and improve transparency, and (2) the rise of environmental impact instruments that sit one step closer to tangible climate action than traditional offsets. Tokenizing ERAs, projects that actively prevent emissions, could create a more direct link between capital and measurable environmental outcomes, if verification and accounting standards remain rigorous.
Critics and cautious market participants will watch for the nuts and bolts: how precisely avoided emissions are calculated, the legal and compliance frameworks tied to token ownership, and the role insurance plays in underwriting performance and reputational risk. Blubird emphasizes its modular, compliance-ready infrastructure and ongoing conversations with institutional counterparties as part of its risk mitigation strategy.
If the current pipeline and targets hold, Blubird aims to add another $18 billion of tokenizable assets by the end of 2026, a step the company says will further normalize the on-chain treatment of ESG and impact assets at an institutional scale. Whether tokenized environmental assets become a mainstream tool for corporate sustainability strategies will depend on continued scrutiny, third-party verification and regulatory progress, but this initiative signals a pronounced push to marry traditional climate projects with blockchain-enabled markets.
