BTCC, one of the world’s longest-running crypto exchanges, is stepping into the sports world. The exchange has named Memphis Grizzlies standout Jaren Jackson Jr. as its global brand ambassador. This development marks BTCC’s first-ever sports sponsorship. Jackson Jr., the 2023 NBA Defensive Player of the Year and a two-time All-Star, is a force on the court.
The 7’0” shot-blocker is also a three-time All-Defensive Team pick and brings a blend of defensive dominance and offensive versatility that’s made him one of the Grizzlies’ most important players. Over 407 career games in Memphis, he’s averaged 18.5 points and 5.5 rebounds, numbers that underline why he’s becoming a go-to name both in basketball and in culture.
But Jackson isn’t just a basketball player. He’s known for his interest in music, fashion and business, a lifestyle mix that BTCC says fits naturally with its push to make crypto more accessible to everyday fans. The deal is aimed at connecting professional sports audiences with cryptocurrency through marketing, content and fan experiences.
“I’m very excited to join the BTCC family. They’re not just another crypto brand—they’ve been in it for over a decade, and that kind of consistency means something to me. I’ve always believed in doing the work, staying disciplined, and thinking long-term, whether that’s in basketball or building your future. Partnering with a platform that shares that mindset is a natural step for me and I look forward to this journey,” said Jackson Jr. of the partnership.
BTCC plans to spotlight features like futures trading and copy trading as part of the collaboration, and the company will also offer fans more chances to connect with Jackson through engaging content and interactive activations. To kick things off, BTCC will run a trading competition with Jackson’s signed merchandise and a large prize pool, a clear effort to blend experiential marketing with direct fan incentives.
“Jaren brings authenticity, consistency, and a championship mindset—values that mirror what we’ve built at BTCC over the past 14 years,” said Aaryn Ling, Head of Branding at BTCC. “We’re not here for hype—we’re here for substance and Jaren’s personality and traits embody all that as a sporting, cultural and lifestyle icon. We welcome Jackson to the BTCC family and are excited for what is to come!”
A Strategic Step
BTCC, founded in 2011, leans on its longevity as a selling point: the exchange highlights a 14-year safety record, regulatory licenses across the U.S., Canada and Europe, market-leading liquidity, and a global user base of more than 9.1 million. The platform offers spot trading, futures (with leverage up to 500x), copy trading and a free demo trading feature, the latter positioned as a low-risk way for beginners to get comfortable.
For Jackson, the partnership represents the modern athlete’s dual role: competitor and culture-builder. Fans can expect behind-the-scenes videos, exclusive branded events and new ways to connect with Jackson off the court, not just on game nights.
BTCC hopes those moments will spark curiosity and turn casual interest into real users. The deal follows a broader trend of crypto brands teaming up with sports stars to reach mainstream audiences; for BTCC, it’s a way to grow beyond hardcore traders, and for Jaren Jackson Jr., it’s another strong addition to his off-court portfolio.
