- Google accused of a data breach under GDPR rules for the first time
- The data breach is due to the manner in which Google handles its users’ confidential private data
- Crypto projects have been warning about these failures for a long time
On May 22, 2019, the Data Protection Commission (DPC) of Ireland opened an investigation against Google for a suspected violation of privacy rules set by the EU to protect personal data of internet users.
This case is the first ever Google-GDPR probe, and it comes from DPC of Ireland. The investigation focuses on how the internet search giant releases users’ data through Google’s DoubleClick/Authorized Buyers – an advertising system that is active on 8.4 million sites.
Failing to secure private data
The probe will examine the way Google treats personal data at every step of its ad-tracking system. Those queries partially originate from an objection raised in September by Brave, a browser company which claims that Google’s ad auction system has a data breach infringing Article 5(1)(f) GDPR rules.
In a post, Johnny Ryan, the Chief Policy officer, demonstrated how a data breach occurs. Ryan noted that every time a user visits a website and comes across a “behavioural” ad on a website, confidential personal (private) data that defines each visitor and whatever they are watching via online broadcast to various companies. According to Johnny, a data breach occurs since this broadcast referred to as “bid request” in the online industry doesn’t protect the confidential data against unauthorized and unlawful access.
Google denies wrongdoing
However, Google’s spokesman promised to comply with the probe and declared that Google would fully collaborate in the investigation. The representative was also open for more clarification of protection rules of Europe’s data regarding real-time bidding, stating that Google;
“welcome[s] the opportunity for further clarification of Europe’s data protection rules for real-time bidding.”
Effects of GDPR on Blockchain and Cryptocurrency services
The General Data Protection Regulation (GDPR) is a restriction constituted in EU law that is set to protect personal information and provide ‘individuals’ massive control over their data. As far as users’ data protection is concerned, many platforms and crypto service providers are taking the initiative to rectify their practices and policies to avoid violating the rules of GDPR.