- Crypto.com begins UAE crypto fuel payment pilot at 10 Emarat stations.
- Emarat rebrands Al Ameen Station under Project Landmark with Crypto.com.
- Exclusive customer rewards planned to support crypto payment adoption.
Crypto.com has partnered with Emirates Petroleum Company PJSC (Emarat), a UAE state-owned oil company, to begin rolling out cryptocurrency payment infrastructure across selected Emarat fuel stations. The partnership, announced via Crypto.com’s official X account, marks a notable first for the country’s retail energy sector.
Crypto.com’s payment solution will be introduced at 10 Emarat service stations as part of the initial rollout. These locations will serve as test sites for the general integration of cryptocurrency into retail fuel transactions. The companies confirmed that, pending necessary regulatory clearance, the system will be extended across Emarat’s network of more than 155 service stations.
The partnership will allow Emarat customers to use Crypto.com supported digital assets at checkout. The service is intended to function alongside existing payment methods and is expected to offer an alternative option for transactions at the pump or inside service station stores. The pilot phase evaluates user adoption and system reliability before further expansion.
Project Landmark Introduces Branded Fuel Station
In addition to the technical integration, Emarat and Crypto.com announced the launch of “Project Landmark,” a co-branding initiative. Under this project, Emarat’s Al Ameen Station, located on Al Wasl Road in Dubai, will be renamed the “Crypto.com Emarat Service Station.” This marks the first known case globally where a cryptocurrency company has secured naming rights for a fuel station.
According to both companies, the rebranded station will serve as a flagship site showcasing the full suite of services made possible through the partnership. The station will have Crypto.com’s infrastructure to facilitate crypto payments and display co-branded signage. The site is expected to help raise the partnership’s visibility while offering a controlled environment for service optimization.
Executive Statements Emphasize Focus on Infrastructure and Innovation
Commenting on the collaboration, Crypto.com UAE President Mohammed al Hakim stated that increasing the utility of cryptocurrencies remains a core objective for the company. He said the UAE’s leadership in digital asset regulation and infrastructure development makes it a strategic location for launching this type of service.
Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat, noted that the company has consistently explored new ways to enhance customer experience. He said the collaboration with Crypto.com represents a step toward integrating next-generation payment systems into Emarat’s retail model, which serves tens of thousands of customers daily.
Customer Benefits and Promotional Offers Expected
They also confirmed that customers using Crypto.com or Emarat services can avail themselves of exclusive promotional packages as part of a jointly developed rewards program. Although the exact details of the campaign have not been released, the initiative is set to include limited-time incentives to spur the use of the new payment option.
As part of its service expansion, the offered benefits will be rolled out and tailored to match customer engagement goals set by both entities. There could be discounts, loyalty bonuses, or other programs to boost the adoption during the pilot phase.
