In a significant market-first move, Crypto.com has announced a major partnership with ALL – Accor Live Limitless, the global loyalty programme and booking platform of Accor Group. This collaboration will enable Crypto.com users to seamlessly convert their cryptocurrency holdings into Accor Reward points, opening a new avenue for utilizing digital assets for real-world travel experiences.
Crypto Meets Travel Rewards
The partnership allows users of the Crypto.com App, who are also ALL members, to convert over 20 supported cryptocurrencies, including Bitcoin ($BTC), Ethereum ($ETH), and Crypto.com’s native token Cronos ($CRO), into Reward points. These points can be spent across Accor’s extensive network of over 5,600 hotels and resorts worldwide. Initially, the service will launch in the United Kingdom, the European Union, and Switzerland, with plans to expand to additional markets over time.
Crypto.com users will enjoy a seamless experience in converting crypto to loyalty points through an integrated feature within the Crypto.com App. By simply inputting their ALL membership number, users can immediately start earning points to redeem for hotel stays, luxury dining, and other exclusive experiences offered by Accor’s premium hospitality brands. Eric Anziani, President and Chief Operating Officer of Crypto.com, expressed enthusiasm about the innovative partnership, emphasizing the company’s mission to bridge crypto and everyday spending.
He said, “Giving our users as much opportunity to utilize their crypto for everyday spending and payment remains a vital mission for our company and this collaboration with ALL is another huge milestone on this mission. We are really excited to be collaborating with the loyalty programme in this market-first endeavour to bring their loyal customers and our loyal users together and enable seamless conversion of crypto to Reward points. As the partnership grows we also look forward to exploring the opportunity for ALL members to redeem loyalty points and convert them into crypto.”
Mehdi Hemici, Chief Loyalty and E-commerce Officer at Accor, echoed this sentiment, noting how the initiative enhances accessibility to Accor’s vast hospitality ecosystem. He said, “This pioneering partnership opens new opportunities for Crypto.com users to experience the exceptional variety of our leading hotel brands by simply converting their crypto holdings into hotel nights. With over 5,600 hotels in 110 countries, ALL enhances the Crypto.com experience.”
Transforming the Travel Industry with Crypto Integration
To celebrate the launch, Crypto.com has introduced an exclusive promotional offer. For a limited period, users converting crypto to Accor Reward points will receive 10% cashback in CRO tokens, enhancing the value proposition for early adopters. This partnership signifies a notable step in accelerating mainstream adoption of cryptocurrencies, offering users practical and tangible benefits.
For Accor, it opens doors to a wider, tech-savvy customer base who are actively seeking innovative ways to use their digital assets. ALL – Accor Live Limitless is the global loyalty programme of Accor, providing members with a wide range of benefits and experiences. With more than 5,600 hotels across 110 countries, Accor’s extensive portfolio includes leading brands such as Sofitel, Fairmont, Pullman, and Novotel.
For Crypto.com, this collaboration reaffirms their role as a pioneer in integrating crypto solutions into daily life, transforming how users experience travel, hospitality, and beyond. Founded in 2016, Crypto.com is a global leader in the cryptocurrency sector with over 100 million customers worldwide. Recognized for its strong focus on regulatory compliance, security, and innovation, the company remains committed to its vision: “Cryptocurrency in Every Wallet™”. Crypto.com empowers users to unlock the full potential of digital currencies through innovative solutions and partnerships.
This innovative collaboration between Crypto.com and Accor marks a milestone in the travel and crypto industries, seamlessly connecting digital assets with real-world experiences. The programme is live starting today, setting a new standard for utility-driven crypto adoption in the hospitality sector.
