Crypto.com has announced a groundbreaking partnership with Abu Dhabi Combat Club (ADCC) for the upcoming ADCC Submission Fighting World Championship 2024. The championship is set to take place in Las Vegas, Nevada, from August 17-18, and this partnership marks Crypto.com as the Platinum sponsor and exclusive cryptocurrency partner for the event.
The ADCC Submission Fighting World Championship is recognized as the foremost competition in the world of submission and grappling fighting. Held biennially, the event attracts elite competitors from Brazilian Jiu-Jitsu, Sambo, Judo, and Catch-Wrestling, making it the “Olympics” of submission grappling.
Founded in 1998 by Sheikh Tahnoun bin Zayed Al Nahayan, the ADCC has grown into a global phenomenon with events spanning North America, South America, Europe, and Asia. The championship is celebrated for its high production values and passionate fanbase, providing a premier stage for top-tier athletes to showcase their skills.
Crypto.com’s Strategic Sponsorship
As a Platinum sponsor, Crypto.com’s branding will be prominently featured across all ADCC multimedia coverage, commercial and promotional content. The Crypto.com logo will also appear on the fighting canvas and winner’s podium, ensuring high visibility throughout the event.
Kris Marszalek, CEO of Crypto.com, said, “ADCC is the toughest submission grappling event in the world. Reaching the pinnacle of the sport requires countless hours training, competing and basically living in the gym for years. Success is not an accident but simply an outcome of your daily grind. That mindset is at the core of our culture and the foundation upon which we built our brand. We couldn’t be more proud to be supporting ADCC and the athletes competing this year.”
The partnership is seen as a strategic alignment between two entities that are rapidly becoming mainstream. Mo Jassim, Head Organizer of ADCC, said, “Crypto.com wrote the playbook for successful sports marketing. As both cryptocurrency and ADCC become more mainstream by the day, we believe this a perfect partnership to elevate both brands with highly engaged audiences.”
Founded in 2016, Crypto.com has quickly established itself as a leader in the cryptocurrency industry, with over 100 million customers worldwide. The company is known for its strong emphasis on regulatory compliance, security, and privacy. With the vision of “Cryptocurrency in Every Wallet™,” Crypto.com is committed to accelerating the adoption of cryptocurrency through continuous innovation.
The partnership between Crypto.com and ADCC represents a significant step in the intersection of cryptocurrency and sports marketing. With Crypto.com’s extensive reach and ADCC’s prestigious platform, the collaboration is poised to elevate the profiles of both brands while engaging their respective audiences in new and exciting ways. As the ADCC Submission Fighting World Championship 2024 approaches, all eyes will be on Las Vegas to witness the convergence of elite athleticism and cutting-edge financial technology.
