Crypto.com becomes the Official Cryptocurrency Exchange and Official Cryptocurrency Trading Platform of AFL and AFLW
Partnership
Crypto.com continues their marketing avalanche. THE AFL is thrilled to announce that Crypto.com will be a significant partner of both the Toyota AFL Premiership Season and the NAB AFLW competitions for the next five years. Crypto.com will become the Official Cryptocurrency Exchange and Trading Platform of AFL and AFLW as part of the new collaboration.
For all Toyota AFL Premiership Season and Final Series matches, the world’s fastest-growing cryptocurrency platform will serve as the exclusive naming rights partner of the ‘Crypto.com AFL Score Review.’ The AFL will be the first Australian sports league with which Crypto.com has collaborated, and the AFLW will be the first premier women’s sports tournament that Crypto.com has sponsored globally.
The AFL joins the likes of Formula 1, UFC, Paris Saint-Germain Football Club, Philadelphia 76ers (NBA), Montreal Canadiens (NHL), esports team Fnatic, Serie A, Twitch Rivals, and the rebranding of the AEG-owned and operated Staples Center to Crypto.com Arena.
Quotes
“Cryptocurrency and blockchain technology is a dynamic and emerging industry, and the AFL is delighted to partner with Crypto.com to be at the forefront of the industry’s growth in Australia,” said AFL chief executive Gillon McLachlan.
“Crypto.com has partnered with a number of elite sporting codes across the world and the AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organisation that shares our passion to progress the future of elite sport and technology. The new partnership marks one of the most significant corporate partner deals since the COVID-19 pandemic, which will help strengthen our industry as we continue to recover and rebuild key growth areas our game. The growth of blockchain technology, services and cryptocurrency products available provide a range of exciting opportunities and we look forward to partnering with Crypto.com to drive innovation throughout the sports industry,” said AFL Executive General Manager Customer and Commercial Kylie Rogers.
“We are committed to investing in Australia, a key market and leader in cryptocurrency adoption contributing to our rapid growth of over 10 million users globally. The AFL and AFLW are perfect platforms to associate ourselves with Australian sports and culture. It is by far the most popular spectator sport in the country that has been played for over 150 years, a rich history that uniquely brings Australians together in a way that we are truly inspired by,” Crypto.com Co-Founder and CEO, Kris Marszalek said.
Crypto.com General Manager Asia & Pacific, Karl Mohan, said: “Our latest consumer research in Australia found that more than half (53%) of crypto investors were females. It is very encouraging to see that Australians from all walks of life, irrespective of gender or background, are very keen to adopt cryptocurrencies, and we’re excited about being their go-to platform. The AFL has led the way to bring gender diversity to Australian sport and we believe this partnership will resonate well with all footy fans across the country. We couldn’t be happier with the timing of this partnership at a moment when more Australians are engaging with cryptocurrency and the Australian Government is taking steps to put necessary regulations in place to protect consumers while fostering innovation.”
