Crypto Exchange Luno Global has announced the presenting partner of this year’s All Points East Festival Event
Crypto Partnership
According to Luno Crypto Global Company, the collaboration, organized by AEG Global Partnerships, would allow it to “teach festival goers about securely leveraging the potential and possibilities of crypto.”
All Points East, which will take place in East London’s Victoria Park from the 19th to the 28th of August, is estimated to draw more than 350,000 festivalgoers. Gorillaz, The Chemical Brothers, Kraftwerk, Tame Impala, The National, Disclosure, and Nick Cave and the Bad Seeds will be among the headliners. Luno established a relationship with London club Koko earlier this month.
The agreement also involves the establishment of the ‘Luno Lounge’ on the festival grounds, a location that will represent the concepts of accessibility and opportunity. Luno customers will get unique access to social media marketing and contests for festival tickets, and also fast track admission and other on-site privileges like VIP upgrades. Luno would also have a variety of crypto themed surroundings on the festival grounds, as well as collaborate with artists to generate unique material on the benefits of cryptocurrency.
Quotes
Jim King, AEG’s CEO of European Festivals, said: “All Points East has grown from strength to strength over the last four years. 2022 arguably has the strongest line up to date and so it’s the perfect opportunity for us to welcome Luno as the presenting partner for the festival. We will be working with Luno to add value to both fans and park users across the whole festival, especially during our midweek ‘In the Neighbourhood’ programme.”
Sam Kopelman, Luno’s UK country manager, added: “We’re delighted to be the presenting partner for All Points East this year. You only have to look at the line up to see that it’s a festival with real cultural relevance that attracts a forward thinking crowd. As such, it’s the perfect partner for us to develop a long term relationship with music fans, artists and the broader industry. Every day, the relationship between crypto and music grows stronger, with blockchain innovations beginning to revolutionise the industry.”
