Ducati has made the announcement that it will be entering Web 3.0 in conjunction with NFT PRO™, which is the leading commercial white-label NFT solution for worldwide brands. Ripple, the premier blockchain partner offering technical assistance for the ultra-fast, low-cost, as well as carbon-neutral XRP Ledger (XRPL) network, will be used to launch future Ducati initiatives.
Through the establishment of this relationship, the motorcycle company located in Bologna has demonstrated its recognition of the significance of the digital world to the experiences it provides for its devoted customers. In the following months, a number of Web 3.0 projects will be established through the launch of various digital aggregation venues, NFT collections, and participation options in the new Web 3.0 universe operations, which are already significant in the cryptocurrency world.
According to Claudio Domenicali, Ducati CEO, “Entering Web 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to encounter unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand.”
Taking Advantage Of Latest Technologies
Ducati has been a pioneer in the adoption of new technologies ever since the first generation of digital services. This has allowed the company to interact with, entertain, and cultivate the enthusiasm of its enormous community of fans located all over the world. The first motorcycle was sold online on January 1, 2000, which is an example of Ducati’s first digital period. Another example is the launch of a blog called Desmoblog, which is dedicated to an interchange of opinions between Ducatisti and the top leadership of the company. A further case is online chats with Ducati Corse riders.
Beginning with the company’s foray into the realm of social media and the launch of its official channels, which serve as a gathering place for millions of devoted followers and a forum for two-way communication with them, the offer of the business was subsequently expanded in step with the development of the relevant technology and the range of services that were at its disposal.
The further development of connectivity systems presented a significant opportunity for the creation of applications for smartphones that interface with the Borgo Panigale motorcycles. These applications enable Ducatisti to customize their automobile, record performances, or follow navigational guidance. Last but not least, the launch of MyDucati, a mobile application that establishes a direct connection between Ducatisti, Official Dealers, and Ducati itself. This helps to deepen Ducati’s relationship with enthusiasts while also allowing them to have a more individualized encounter with the firm.
Ducati’s Natural Evolution With WEB 3.0
The entry into the realm of Web 3.0 consequently reflects the natural evolution of Ducati’s digital strategy toward an experience that will also be able to take advantage of new products and services built in conjunction with a reference player in this sector, such as NFT PRO™. It will be accomplished while preserving the joy of riding a motorcycle and the opportunity to talk about one’s interests with other people in the community.
Christian Ferri, CEO of NFT PRO™, said: “The opportunity to work with such an iconic motorcycle brand is a dream come true for us. I am a passionate rider myself, so we felt like kids in a candy store developing a strategy to introduce the brand to a whole new audience. We’re extremely proud to be a critical part of Ducati’s NFT launch and look forward to creating more cool projects for their fans to engage with.”
In the following months, Ducati will produce new digital services and solutions, at which point additional information will become available.
