Chiliz has announced a strategic integration with PUML Better Health, an Australian-based platform that turns health and wellness activities into a rewarding game.
This innovative partnership is set to introduce a unique ‘Move to Earn’ model and a new dimension of fan health within the Chiliz network, focusing on encouraging physical activity among sports fans while engaging them in the digital ecosystem.
Chiliz, a leader in blockchain solutions for the sports and entertainment industry, is embracing the growing trend of gamified health through its latest venture with PUML Better Health.
This collaboration will allow sports enthusiasts to earn rewards in a way that promotes healthy living and enhances their engagement with their favorite sports communities.
By integrating the physical activity of fans with the rewarding mechanisms of the blockchain, Chiliz is redefining fan engagement in the sports industry.
Enhancing Fan Engagement Through Health and Wellness
The partnership introduces several innovative features that aim to incentivize the Chiliz community to adopt healthier lifestyles while enhancing their fan experience. Users can now connect their wearable devices to the PUML Better Health app and start earning PUML, the platform’s in-game coin, by completing daily health and fitness challenges.
These challenges range from achieving step count targets to participating in team and distance challenges, which can further be boosted by maintaining a minimum balance of 100 CHZ in their PUML self-custody wallet.
Furthermore, the integration features token-gated challenges that add a competitive edge to everyday fitness activities. By requiring CHZ or Fan Tokens to access certain health challenges, Chiliz and PUML Better Health are fostering a community that combines fitness with fan loyalty, creating a more immersive and interactive fan experience. This approach not only promotes physical activity but also strengthens the community bonds within the Chiliz ecosystem.
Moving Towards a Healthier Fan Base
The ‘Move to Earn’ feature is a core component of this collaboration. By enabling GPS tracking, members can earn PUML coins simply by going for a run or a walk, with the first activity of the day yielding rewards. This initiative is part of a broader movement within the tech and wellness industries to integrate health habits into the digital and virtual experience landscapes, particularly within community-driven platforms.
Alexandre Dreyfus, CEO of Chiliz, emphasized the mission to continuously innovate and enhance the fan experience through such integrations. Damien King, CEO and Founder of PUML Better Health, echoed this sentiment, expressing excitement over bringing gamified health to a broader audience and enriching the SportFi experience. This partnership stands as a testament to how sports and health can merge seamlessly with technology to foster a more engaged and healthy community.
