BlockchainReporter had the privilege of conducting an exclusive interview with Alex Tikhonov, the CEO and Founder of Cryfluenz, a groundbreaking performance-based crypto influencer platform. In this in-depth conversation, we gained insights into the innovative marketing approach offered by Cryfluenz, which aims to change the way cryptocurrency businesses engage with influencers.
Cryfluenz is transforming the way cryptocurrency businesses approach marketing. With a unique focus on the Cost Per Action (CPA) model, Cryfluenz offers a platform that ensures both influencers and companies achieve tangible and measurable results. By facilitating effective collaborations and providing a transparent infrastructure, Cryfluenz aims to bridge the gap between crypto companies and influencers, creating a win-win situation for all parties involved.
Tikhonov shared his business background, the inspiration behind Cryfluenz, and the platform’s unique features that set it apart from other influencer marketing platforms. Join us as we delve into the world of Cryfluenz and discover how it is transforming the landscape of crypto marketing.
Q1: Alexander, could you please tell us a little about your business background and how the idea of creating Cryfluenz, a platform for bloggers, was born?
Hi, I’m 34 years old, and for the last five years, I have been developing an online promotion and PR agency, Flexe.io, for international crypto companies. At its peak, our team had 55 people, and for the last year, we have been particularly focused on influencer marketing as it was the top request from our clients.
As I gained experience in this topic, I started thinking about creating an infrastructure for companies and influencers to work in a single ecosystem where everyone wins, something like Tinder in crypto. Gradually, the idea of developing my platform focused solely on results came to my mind, in other words, the CPA format. Although there are many CPA networks in the world, our case is different.
Clients don’t pay for reviews, views, clicks or registrations because those are not the final results. The final result of any business is a transaction and payment. That’s why we offer payments to bloggers solely from payments received from their audience or a commission from the trading volume on exchanges. I will talk about this in more detail shortly.
Q2: What, in your opinion, is the main pain point in the market?
The main problem is that you can see a coffee shop on the street, and both the founder of a crypto company and a crypto blogger can order coffee there, but their worlds often do not overlap. There are several reasons for this. Companies have a pain point when they try to find good influencers with the right target audience and a steep ROI on their own or through agencies, but they have a negative experience.
They pay money for reviews, but they don’t see the returns and incur losses because they don’t understand how to select influencers, work with them, and build relationships to achieve the final result. Influencers have their own problem: they receive many offers, often from anonymous or unscrupulous companies. The product of these companies either doesn’t exist or is in a very raw state.
Influencers have to spend time studying these companies and often reject the majority of them. At the same time, companies they agree to work with often ask for guarantees and exact figures for the results they can expect from the review. As I just mentioned, companies often lose money and try to get a good return on investment. In the end, both companies and influencers speak different languages, and they don’t match.
Moreover, one of the most important problems is that many crypto companies are not digitized. They neither know their own conversions and numbers nor provide that data to the influencers themselves. As a result, everyone loses: companies don’t know what works well and what doesn’t, and influencers can’t analyze the results of their reviews and influence the numbers.
In short, marketing without numbers is absolutely impossible.
Q3: What trends do you see in the Influencer Marketing market?
The main trend is that if an influencer were asked to work for a commission in 2016, it would have been a surprise and a new concept. In 2023, according to Influencer Hub, more than half of the influencers already work on a commission basis, and the entire world is moving toward the CPA format. It’s only a matter of time before everyone works on it. Everyone wins: companies see clear results, and influencers can choose with whom they want to work and earn several times more than they would be trying to get prepayments.
Q4: Why were there no such platforms before yours?
According to Bloomberg, there are over 50 million influencers in the world, and the market for the so-called creative economy, which includes influencers, is expected to exceed $1 trillion this year. There have been many different platforms around for a long time, both separate platforms where you can search for influencers and view their statistics and platforms where you can post a technical task and pay influencers.
However, the problem is that there are no guarantees that there will be results, even with these platforms. In our case, we have focused solely on the crypto segment and crypto-bloggers, of which there are estimated to be more than 400,000. Our platform is unique because we are focused on the CPA model, which means we only pay influencers based on the actual results they achieve rather than paying them for clicks or views.
We have put a lot of effort into developing a high-quality product that delivers results, and we are interested in building long-term relationships with our clients and influencers. Our platform prioritizes the interests of influencers and aims to solve their problems. This is a different philosophy, and it is what sets us apart from other platforms.
Q5: What is the main advantage of your platform over other non-crypto platforms?
First of all we only work with legitimate companies. Influencers are unlikely to be interested in no-name companies with anonymous teams or teams lacking business or crypto background. Therefore, we only list offers from companies that are backed by Tier1 VC or crypto funds or the top 100 CMC exchanges.
Secondly We have also developed a great infrastructure for digitizing all actions. Influencers can see key information about the company in advance and use our calculator to see how much money they can earn by being a brand ambassador for a long term or doing just a one-time review.
We have included actual business figures in the calculator, enabling influencers to estimate their income based on the average number of views they receive per post or video. In marketing, numbers play a crucial role.
Another advantage is speed. Influencers no longer have to wait for slow payments from bureaucratic companies. We process payments within 24 hours.
Furthermore, if an influencer chooses to promote any exchange through us, they receive a higher percentage.
We also provide content creation tips and key points, simplifying the entire process.
Moreover, we offer personalized notifications via Telegram. Influencers can receive real-time updates on clicks, registrations, payments, commissions, and other important events, making their lives easier.
Imagine being an influencer. You choose a company for promotion, have access to earnings estimates in advance, watch a welcome video from a representative of the company, and receive content creation tips. All you have to do is create content, use our referral link in your video or post, and then go about your day, knowing that our Telegram bot will provide real-time updates on the number of users you’ve driven, your earned commission, and other relevant information. It’s that simple.
Furthermore, the more influencers earn, the more benefits they receive from our platform. We have an exciting leaderboard program, and influencers can invite their friends to earn together.
Additionally, we organize monthly Zoom sessions where top crypto bloggers share their experiences. Influencers can ask questions and learn from these sessions. Ultimately, it’s a supportive community that encourages mutual growth.
Q6: What are your business goals for 2023?
We plan to capture 25% of the blogger market within 2 years, which equates to 100,000 bloggers. However, for this year’s initial phase, considering our existing contacts with 2,000 bloggers and in-house marketers responsible for advertising and moderation, our goal is to onboard 20,000 active bloggers.
Interview Summary
Overall, our exclusive interview with Alex Tikhonov, the CEO and Founder of Cryfluenz, shed light on a game-changing platform redefining crypto influencer marketing. With a focus on the Cost Per Action (CPA) model, Cryfluenz offers a solution where companies and influencers can collaborate effectively, resulting in tangible results and mutually beneficial partnerships.
Tikhonov’s expertise and experience in the crypto marketing industry led him to recognize the need for a platform that prioritizes transparency, data-driven marketing, and the interests of both influencers and companies. Cryfluenz stands out from other platforms by exclusively working with legitimate crypto companies and providing influencers with essential information and calculators to estimate their potential earnings accurately.
By leveraging the power of blockchain and cryptocurrency, Cryfluenz creates a robust infrastructure that enables influencers to engage with reputable companies, receive prompt payments, and benefit from personalized notifications. The platform’s commitment to fostering a supportive community, continuous growth, and long-term relationships further sets it apart in the industry.
