Can you provide a brief introduction to STAN and explain how it prioritizes its four pillars: gamers, gaming KOLs, game developers, and advertisers?
The gaming ecosystem is supported by the four major pillars in gamers, gaming KOLs, game developers and advertisers. Today these four pillars are not inter-connected and hence, the ecosystem sees an increased inefficiency. The gamers are always on the look-out for the best game/game tournaments/gaming content, the majority of the KOLs face issues with growing their follower base on social media and monetization, the large game developers face continued issues with monetization and high acquisition costs, and the advertisers are facing challenges with reaching out to the KOLs, targeting the right audience and curating and running right campaigns.The right solution lies at creating a system at the intersection of these four stakeholders. STAN is creating a community platform that houses these stakeholders under one roof and solves for the inefficiencies.Â
STAN is India’s leading gaming community platform on the Aptos blockchain. What sets it apart from its competitors?
STAN stands out for its integration of Web3 technologies with a community-first approach. Being powered by Aptos, STAN ensures secure and efficient on-chain transactions, offering users with true ownership of their and transparency. Through features like social login, NFTs bases collectibles, wallet integration and decentralised rewards, STAN is building an ecosystem where gamers and KOLs interact, monetize and grow together.
With a community of over 20 million users, how does STAN maintain engagement and ensure satisfaction across such a diverse audience?
STAN is providing a robust platform for Indian gamers and game developers to accelerate their growth. By creating an equitable space for KOLs and gamers to build their communities and monetize from an early stage, STAN is addressing the evolving needs of Indian gamers and empowering them to build their careers. Also, STAN is targeting small market user needs by simplifying their growth through tools, and exposure that help them develop engaging content, grow their audience and monetize effectively. Our mobile-first design ensures gamers can connect anywhere, even in low network regions, with cutting-edge technology and rewards them for their contributions, enhancing their experience. We are building close-knit clubs for enhanced community engagement and deeper connection. To cater to diverse preferences, we have also opened up multiple earning streams, such as gifts, passes, and targeted advertisements. By emphasising on popular titles like BGMI and Free Fire, we are aligning our offerings to local communities.
What is the driving force behind STAN’s remarkable success in the gaming realm, and how does it maintain its dominance in the gaming landscape?
STAN’s success is driven by its ability to blend cutting-edge technology with a deep understanding of the Indian market. By focusing on user engagement and KOL empowerment, STAN offers the opportunities to monetize quickly and build thriving communities. While our main focus has been on enhancing the user experience and maximizing integrated game design, we have also prioritized enabling monetization and rewards for both users and KOLs. Our efforts have resulted in a significant increase in gross collection by over 10x. Recognizing the challenges creators face in monetizing their content in the Indian market, we aim to tap into the creator supply, helping them grow their fanbase and monetize from Day 1.
Can you elaborate on the RII framework (Relationship, Identity, and Incentives) and how it strengthens stakeholders within the STAN ecosystem?
STAN focuses on the RII (Relationship, Identity and Incentives) framework where these stakeholders are brought under one roof where each can strengthen the rest. For gamers, the platform simplifies wallet setup and blockchain onboarding, ensuring a frictionless entry into Web3 gaming. We have solved it through SDK. Anyone who logins into STAN, they get onboarded on Aptos, they get identity on blockchain and they get a wallet. Developers benefit from advanced tools and APIs, allowing them to integrate seamlessly with STAN’s ecosystem while optimizing user acquisition and retention strategies. By focusing on Relationship, Identity, and Incentivization, STAN ensures that both gamers and developers experience an efficient and collaborative environment, enabling sustained engagement and growth for games within its ecosystem.
How is STAN working to promote community participation and gather feedback to assist creators in refining their offerings?
Community is at the heart of STAN. We actively promote participation through interactive clubs, voice rooms, and tournaments, creating spaces for meaningful connections. To ensure creators are supported, we gather feedback via in-app polls, focus groups, and direct engagement in clubs. This feedback loop helps creators refine their offerings and stay aligned with audience preferences. Our Creator Dashboard also equips creators with insights to understand their audience better and craft tailored experiences.
How do STAN’s collaborations with top Web2 and Web3 games enhance developer-user engagement and contribute to creating innovative gaming solutions?
STAN collaborates with leading Web3 and Web2 games like Crypto Bingo, Grapes Bingo, Litcraft, and Fanplay, among others, to bring innovative gaming experiences to millions of users. These partnerships exemplify STAN’s ability to connect developers with a highly engaged audience while addressing inefficiencies in retention and monetization. By leveraging its community-first approach, STAN supports game developers with targeted promotion through its extensive network of creators and advertisers, significantly reducing user acquisition costs. These collaborations also serve as proof of STAN’s mission to unite all gaming ecosystem stakeholders under one platform, enabling sustainable growth for both games and their communities.
The Aptos blockchain is a key component of STAN’s platform. What role does it play in enabling the platform’s success?
STAN’s collaborations with Okto and Aptos exemplify its commitment to solving inefficiencies in the gaming ecosystem through strategic alliances. These partnerships focus on integrating advanced blockchain technologies, creating seamless onboarding processes, and fostering long-term user retention. By uniting gamers, creators, and developers on one platform, these collaborations amplify STAN’s mission to create globally connected gaming communities. Together, they have enabled STAN to expand its offerings, optimize user engagement, and set new benchmarks for innovation in the Web3 gaming industry. Partners such as Okto, CoinDCX, Pixelmon, Crypto Unicorn, Grapes Bingo, Litcraft, and Fanplay have achieved sustained growth, collectively making 10M users.
STAN simplifies onboarding with social login and wallet integration. Can you share insights into how this approach enhances user accessibility and adoption?
STAN offers a streamlined chain and wallet integration process tailored to the needs of both gamers and developers. Gamers can sign up with their existing social accounts and instantly get onboarded on the chain. The platform provides a simple, step-by-step setup process, ensuring even first-time users can connect their wallets effortlessly and dive into games quickly. Developers are supported with tools like APIs and dedicated technical assistance, making it easy to integrate their games into STAN’s ecosystem. This dual-sided approach removes traditional barriers, allowing gamers to focus on enjoying immersive experiences and enabling developers to bring their games to market without worrying about blockchain complexities.
How does STAN’s community-first approach help reduce inefficiencies in user acquisition costs and retention rates for game developers?
STAN boasts a vibrant and highly engaged network of KOLs and gamers, making it one of the most active Web3 gaming platforms. This dynamic community facilitates millions of interactions every month, creating a thriving ecosystem for both gaming and content creation. KOLs leverage STAN to build loyal followings and collaborate with developers, while gamers benefit from a seamless and interactive experience. This active user base positions STAN as a hub for innovation, entertainment, and collaboration in the gaming industry. By collaborating with over 250+ game developers and advertisers in the past two years, STAN has significantly reduced their user acquisition costs and improved monetization.
What initiatives does STAN have in place to support gamers, ensuring they remain at the forefront of its ecosystem?
STAN is committed to supporting through a range of initiatives like rewards and incentives, community engagement and monetization opportunities. STAN aims to meet this need by bringing together all stakeholders, and providing an environment that supports social networking, mentoring and skills development. By creating a platform where players can interact, compete, and collaborate with each other and their favorite gamers, we ensure a seamless and smooth gaming experience. This approach not only enhances the game journey for users, but also creates a win-win situation for all participants in the ecosystem, and ultimately redefines the game experience.
Looking ahead, what key milestones and innovations do you envision for STAN as it continues to expand and shape the future of the gaming industry?
At STAN, our vision is to shape the future of gaming by building an inclusive and engaging ecosystem for gamers and creators alike. Our focus is on introducing innovative tools and platforms that enhance monetization opportunities, deepen community engagement, and empower creators. We are also exploring cutting-edge technologies to redefine how gaming communities interact, while continuously fostering partnerships and organizing initiatives that bring the gaming world closer together.
