- 60% of Fortune 500 companies are pushing for clear U.S. crypto regulations and are building blockchain projects.
- Crypto ETFs took off while stablecoin supply rose by 54%, especially in Europe and Asia.
- The number of consumers owning crypto is increasing, and memecoins are allowing new users to join the market.
Blockchain is no longer a fringe experiment. Coinbase’s Q2 2025 State of Crypto report indicates a sharp turn in the enterprise technology strategy, with 60% of the Fortune 500 already building blockchain projects. The number of onchain initiatives is increasing and is now central to long-term business planning.
Roughly 20% of Fortune 500 executives consider Web3 part of their corporate roadmap. Coinbase’s own research, commissioning with third-party firms in April 2025, identified that 90% of top executives are seeking clear U.S. crypto regulations to guide future crypto innovation. Without it, they say, the sector could face stunted progress.
Small and medium-sized businesses, meanwhile, are making great strides. Over one-third already have crypto in their possession, and more than half of non-users are planning to adopt digital assets in the next three years. The technology promises to relieve many of them; 82% of those surveyed said crypto could solve some significant operational pain points for them.
Stablecoins and ETFs Lead Retail and Institutional Growth
Stablecoins are leading digital payments. Global stablecoin supply rose 54% yearly as dollar-pegged digital assets boomed amid years of volatile markets. According to Coinbase’s data, this rise in volume is caused by the rising utility of faster, cheaper transaction solutions across SMBs and institutions.
The appeal of spot crypto ETFs is thriving. 39% of US crypto investors now hold ETFs versus 37% last year, according to Gemini’s 2025 Global State of Crypto report. In terms of adoption, Italy is the lead with 47%, followed by the U.K. (41%), Singapore (40%), Australia (38%) and France (32%).
The institutions are not backing down. Over 80% of surveyed institutional investors expect to increase their crypto exposure by the end of 2025, showing broad agreement between traditional finance and the new blockchain markets.
Memecoins Boost Entry, Global Ownership Increases
New investors still see memecoins as a key entry point. According to Gemini’s data, 31% of US-based users that hold both traditional crypto and memecoins only began with memecoins. Similar adoption patterns show up in the U.K. (28%), Australia (30%) and elsewhere. Most memecoin holders also invest in other digital assets, globally 94%.
This rate of increase occurs in consumer ownership. Crypto ownership is anticipated to spike from 18% to 24% in 2025, with the U.K. experiencing the largest growth. The U.S. reached 21%, Singapore led at 28%, and France moved to 21%.
The British (21%) and Singapore (19%) respondents agreed, with 23% of US non-owners saying that the U.S. President’s Strategic Bitcoin Reserve announcement boosted their trust in cryptos.
As usage grows, so does a need for regulatory certainty. The same sentiment is echoed in Coinbase’s findings across business leaders in all segments, as each agrees that crypto in the US can’t reach its full potential without clear policy frameworks in place.
