The NYSE-listed operator behind the online casino brands High Roller and Fruta said today it has signed a binding Letter of Intent with Crypto.com | Derivatives North America (CDNA) to roll out a prediction-markets product that will let people trade contracts tied to outcomes in finance, entertainment and sports. Under the deal, CDNA, a CFTC-registered exchange and clearinghouse and an affiliate of Crypto.com, would offer the event contracts and make them available through HighRoller.com.
High Roller’s CEO Seth Young called the partnership “an incredibly exciting opportunity.” He said the company plans to pair the broad appeal of prediction markets with its distribution and product know-how to deliver a premium, consumer-friendly experience across the country.
Travis McGhee, Global Head of Predictions at Crypto.com, framed the move as part of the platform’s push to expand regulated access to event contracts. “Crypto.com is a leader in prediction markets and we are thrilled to expand access to event contracts through innovative partnerships, including with High Roller,” McGhee said. “Together with High Roller, we are proclaiming customers with a safe and regulated platform to trade on outcomes in sports and entertainment.”
High Roller Expands Beyond iGaming
High Roller will lean on its existing technology and audience to introduce the product. The company markets a feature-rich real-money casino platform with more than 6,000 games from 90-plus providers and says its stack includes machine learning, direct API integrations and performance improvements designed for scale. For Crypto.com and CDNA, the tie-up represents another route to put regulated prediction contracts in front of mainstream users.
The companies stressed the LOI is only the start. Final agreements will need to be negotiated and signed, and they include the usual representations, warranties and conditions. If everything gets wrapped up, the partners say they’re aiming for a Q1 2026 launch, with Crypto.com as the exclusive provider of prediction contracts across High Roller’s channels.
The announcement comes at a moment of rising interest in prediction markets as a way for consumers to trade on real-world events in a regulated setting. For High Roller, the move nudges the company beyond traditional iGaming; for Crypto.com, it’s another push to broaden where and how its prediction products are offered. Whether the proposed product hits the market next year will depend on those definitive agreements, and on how smoothly the partners navigate the regulatory and operational work that remains.
