
August 14, 2025 – TCI — Global cryptocurrency exchange KuCoin has announced a new strategic partnership between its payment platform, KuCoin Pay, and BitTopup, a fast-growing marketplace for mobile recharges, gift cards, and gaming credits. The collaboration aims to increase the practical use of digital assets by enabling users to seamlessly spend crypto on a wide range of everyday digital goods.
KuCoin Pay offers a streamlined payment experience designed to be fast, secure, and accessible for both merchants and users. Since its launch, the service has been integrated across multiple online and offline platforms, supporting real-world applications of cryptocurrencies. The addition of BitTopup to this ecosystem expands KuCoin Pay’s utility, allowing users to directly purchase mobile top-ups, game credits, and digital gift cards using cryptocurrencies.
“At KuCoin Pay, our mission is to empower users to unlock the real-world value of crypto,” said Kumiko Ho, Head of Payment Business. “This partnership with BitTopup is another meaningful step toward that vision, making everyday payments faster, easier, and more accessible through digital assets.”
BitTopup CEO Amit Kuma echoed that sentiment, stating:
“At BitTopup, our mission is to bring digital assets into everyday life. Partnering with KuCoin Pay moves us closer to that vision, delivering faster processing, a smoother experience, and broader accessibility for everyday payments.”
The partnership underscores KuCoin Pay’s broader strategy to bridge the gap between digital currencies and daily transactions, offering both consumers and merchants a practical gateway to crypto adoption.
To mark the launch of the partnership, BitTopup is offering a 2% discount on all purchases made through KuCoin Pay. The promotion runs until November 12, 2025. Further details are available on KuCoin’s official website.