The non-fungible token (NFT) from McDonald’s will be the first from the company. 188 examples will be gifted to employees and consumers.
McDonald’s China is set to celebrate the company’s 31st Anniversary of the Chinese market with 188 Big Mac NFTs. The NFT will be animated and inspired by the design of its new Shanghai offices. They’ll be gifted to certain employees and customers.
The Big Mac Cube NFT is the first drop among a series of 188 non-fungible token collectible artworks that will be released for its employees and franchise customers as limited-edition gifts. The Big Mac Cube is formed as “a three-dimensional dynamic digital creative work inspired by the brand spirit of McDonald’s,” as well as the shape of the new headquarters’ newly-designed building, drawing from the structure itself, with the design represented through the company’s signature colors: red, orange, and yellow.
CEO of McDonald’s China Zhang Jiayin, informed: “McDonald’s is a young and trendy brand that has always paid attention to fashion trends and cutting-edge technology. I am very happy that McDonald’s has become the first domestic restaurant brand to release NFT. McDonald’s China’s new headquarters building is a brand new development of McDonald’s China. Milestones.” Mister Zhang also added: “At this special moment, we use the form of NFT to share McDonald’s innovation, digitalization and trend art with employees and consumers.”
McDonald’s is just one of the fast-food companies which recently jumped into NFT space. Other companies like Taco Bell, Burger King and Budweiser have previously released NFTs.
McDonald’s has been trying to adapt to the forever-evolving digital world. For example, in September the franchise became the first major fast-food restaurant in the world to accept Bitcoin as a payment option. This was possible because of El Salvador’s adoption of Bitcoin as legal tender.
Read more in the official press release.
