McLaren Racing announced the launch of ‘McLaren Racing Collective,’ a platform where fans or collectors can purchase McLaren Racing NFTs.
McLaren And Tezos
In June 2021 McLaren Racing selected Tezos to become the team’s Official Blockchain Partner in a new multi-year technical partnership across Formula 1, INDYCAR and esports. It was stated at the time that McLaren would use the energy efficient and upgradeable Tezos network to create a non-fungible token (NFT) platform with fan experience at the heart.
McLaren Racing is a British motor racing team best-known for Formula One racing. They have a vast and famous history in racing and are the second oldest active team after Ferrari. McLaren’s rich history in motorsports has been full of many successes including winning ‘182 races, 12 Drivers’ Championships and 8 Constructors’ Championships.’ Since 2020, they also compete in the IndyCar Series.
As of 2018, McLaren had almost 4000 employees and Mumtalakat Holding Company, a sovereign wealth fund based in Bahrain holds a 62.55% stake in the McLaren Group. McLaren has a huge social media fan base following with 2.7 million Twitter followers, 8.1 million Instagram followers, 3.8 Million Facebook followers and 769 Thousand YouTube subscribers.
McLaren Racing Collective
Today, McLaren Racing announced the launch of ‘McLaren Racing Collective,’ an innovative platform where fans and collectors can purchase McLaren Racing digital collectibles or non-fungible tokens (NFTs).
The platform will serve as McLaren Racing’s official location for numerous opportunities to own a piece of McLaren Racing for the long term. The first drop will allow fans and blockchain enthusiasts alike to purchase different components of the MCL35M 2021 Formula 1 race car built from official McLaren Racing CAD.
The first digital component will be gifted for free for the first 5,000 fans who join the collective platform. From there, fans can purchase one or multiple components as they release in an effort to collect all 22 to assemble the full digital MCL35M race car. The collectibles will be released in five stages, with the first four components available on Sunday 24 October.
McLaren Racing Collective is built on Tezos, the energy-efficient blockchain and Official Technical Partner which along with McLaren Racing are facilitating the creation of limited digital assets so that fans can purchase their very own piece of the team.
The first person to complete a full MCL35M will win a VIP trip to a 2022 Formula 1 grand prix. This will be the first of many drops and campaigns, as the team looks to integrate this marketplace into McLaren Racing’s long-term fan engagement strategy.
Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing, said: “We are excited to launch McLaren Racing Collective, which allows us to engage our fans in an innovative new space. Through NFTs built on the energy-efficient Tezos blockchain, we are creating new ways to evolve our fan experience, and a bespoke McLaren Racing digital collectible marketplace provides people with a brand new way to connect with our team.”
He added that “The first NFT drop heroes our papaya-liveried MCL35M F1 car, and gives our fans a fantastic opportunity to own their own piece of McLaren Racing, seeing each component from all angles, while also allowing them to win incredible prizes.”
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