Agreement Will Create the First Music World in The Sandbox Gaming Metaverse, Bringing Live Events and Music Featuring WMG Artists to Players
Partnership
The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced a partnership with Warner Music Group (WMG) to build The Sandbox’s first music-themed environment. The Warner Music Group LAND in The Sandbox will be a hybrid of musical theme park and concert venue, including concerts and musical experiences from WMG’s stable of top performers.
Warner Music Group joins a roster of over 200 existing partnerships, including The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all of which share The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
Additionally, according to the official press release, The Sandbox will have a LAND auction at a later date, allowing fans and music aficionados to acquire preferred LAND plots near the WMG Metaverse venue.
Quotes
“We’re shaping The Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “This strategic partnership with Warner Music Group brings the open Metaverse one step forward in the direction of fan-owned and community-driven initiatives – the possibilities are very exciting.”
“As a former entertainment executive, I’m very excited to have one of the biggest music companies in the world with some of the most talented artists joining The Sandbox to create talent-oriented experiences,” said Bertrand Levy, VP Global Partnerships of The Sandbox.
“Our partnership with The Sandbox adds a new layer of possibility in the Metaverse, with the ownership of virtual real estate,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development at Warner Music Group. “As a first-mover, Warner Music has secured the equivalent of beachfront property in the Metaverse. On the LAND, we’ll develop persistent, immersive social music experiences that defy real-world limitations and allow our artists and their fans to engage like never before.”
