MEXC, the rapidly growing crypto exchange, has issued its exclusive 2025 Zero-Fee Strategy Annual Report, indicating notable growth. Specifically, MEXC’s report highlights that the zero-fee model of the crypto exchange has led to the saving of $1.1B in transfer costs.
This reveals the contribution of this model in reshaping the wider market dynamics throughout the past year. Hence, the strategy underscored a key departure from conventional exchange fee models with the conversion of platform revenue into consumer value.
MEXC Zero-Fee Trading Saves $1.1B in Transfer Costs for Users and Expands Market Liquidity
The 2025 Zero-Fee Strategy Annual Report of MEXC discloses the saving of up to $1.1B in USDT in consumers’ transfer charges. Particularly, the crypto exchange removes fees across nearly 3,026 spot trading pairs as well as 203 futures trading pairs.
This dramatically decreased entry barriers that usually hinder traders. Cumulatively, 3.44M consumers leveraged from the respective initiative and saved 320 $USDT on average. Along with that, the single highest-saving user retained a massive 9M $USDT. This notable value redistribution made the zero-fee trading a long-term liquidity strategy that incentivized increased trading activity.
At the same time, the “dual-market” strategy of MEXC played a critical role in the respective outcome. Additionally, in the case of futures markets, blue-chip assets anchored trading volumes. In this respect, $ETH and $BTC accounted for seventy percent of the well-known ten zero-fee futures volume.
Exclusive Strategy Bolsters Unique Assets and Dominance of RWAs
Moreover, the emerging narratives also obtained solid traction, with assets such as $SUI/$USDT hitting 4th rank and $DOGE/$USDT maintained its relevance as the top memecoin. Such a balance permitted the crypto exchange to serve speculative participants and conservative traders alike. Additionally, the zero-fee model of MEXC has also emerged as an efficient strategy in expanding the liquidity for diverse $USDC-dominated token pairs.
Particularly, $BNB/$USDC saw a stunning 110x rise in its trading activity, whereas $SUI/$USDC spiked 83x, signifying renewed trader interest in stablecoin-native trading strategies. Furthermore, the report also reveals MEXC’s successful endeavors to bootstrap exclusive tokens alongside unlocking reignited trading potential in famous assets across DeFi, oracle sectors, and DeFi.
Moving on, in the spot landscape, MEXC occupied a leading position in the RWA sector. So, the crypto exchange gained 73% McDonald’s trading shares, Robinhood’s 61%, Coinbase’s 55%, Meta’s 61%, and Amazon’s 70%. Overall, the report explains how the crypto exchange’s zero-fee strategy has allowed it to increase value in the rapidly growing financial world on-chain.
