New York City, New York, May 13th, 2025, Chainwire
The company expands into gamified loyalty, targeting web3 brands seeking scalable engagement programs with seamless, low-friction user experience.
Mojito, the web3 commerce platform, today announced the launch of Mojito Loyalty, a fully customizable, onchain loyalty platform designed to help crypto-native projects deepen community engagement and drive retention.
Built for seamless integration directly into a project’s interface, Mojito Loyalty lets brands embed gamified missions, onchain rewards, and community participation features into their own user environments. The platform is built on the high-performance Sui blockchain, enabling fast, low-cost transactions that make participation intuitive for users and scalable for teams—no new logins, third-party apps, or extra wallets required.
Mojito’s original tech stack, the Mojito Platform, has powered over $137 million in NFT sales for blue-chip brands like Sotheby’s, CAA, Mercedes-Benz NXT, and Pernod Ricard. With the launch of Mojito Loyalty, the company is extending that proven infrastructure to help web3-native teams move beyond one-off drops and build sustainable, data-driven relationships with their users.
“We’ve helped some of the biggest names in the world launch web3 marketplaces without compromising on brand or user experience, and we’re bringing that same standard to loyalty,” said Neil Mullins, CEO of Mojito. “Most so-called loyalty tools in this space treat loyalty like a vanity metric. Mojito Loyalty is different. It’s a simple plug-and-play that is customizable and built to live inside your project—not alongside it. Our goal is simple: help great teams build programs that actually reflect their community, not just farm engagement.”
Reimagining Loyalty for a Transparent, User-First Future
The global loyalty market is projected to reach $93 billion in 2025 and surpass $155 billion by 2029, according to the Loyalty Programs Global Market Report 2025. Most traditional programs, however, remain centralized, data-heavy, and hard to scale across communities. Meanwhile, many web3 loyalty tools force users into third-party dashboards and deliver surface-level engagement with little long-term value.
Mojito Loyalty is designed to fill this gap. The platform lets brands reward on-chain and off-chain actions, such as attending events, buying products, posting on social media, with digital tokens, badges, or gated access. These rewards are recorded onchain, giving users true ownership of their loyalty achievements.
At the same time, brands retain full control of the experience, using Mojito’s white-label tooling to embed loyalty directly into their websites or apps. With cross-platform integrations, custom APIs, and real-time analytics, Mojito Loyalty combines the sophistication of enterprise-grade CRM systems with the flexibility and transparency of Web3.
“Mojito Loyalty is a strong example of what’s possible when web3 infrastructure is built with user experience at its core,” said Lola Oyelayo-Pearson, Product Director at Mysten Labs. “Loyalty is one of the most compelling long-term use cases for web3, and Mojito is proving it can be delivered in a way that feels intuitive, seamless, and brand-first. We’re excited to see more projects building on Sui adopt Mojito Loyalty as a way to grow and retain their communities, and to see Mojito set a new bar for what onchain engagement can look like.”
Designed for Seamless Integration, Built for Real Engagement
Mojito Loyalty includes a full suite of tools to design and manage loyalty programs that are immersive, customizable, and web3-native:
- Immersive Gamification: Enables brands to set up missions, leaderboards, and community challenges tied to meaningful user actions.
- Unified Admin Dashboard: Allows teams to manage campaigns, rewards, and user insights from a single interface.
- Web3-Native Flexibility: Supports NFT and token rewards, gated content, and full wallet integration.
- Custom APIs and SDKs: Allows loyalty programs to be embedded directly into a brand’s frontend experience.
- Cross-Platform Reach: Engages communities across X and Discord—with upcoming support for Instagram, Telegram, Shopify, and in-person activations via Flowcode.
Mojito Loyalty is designed to support a wide range of teams, from early-stage DAOs to enterprise organizations, offering flexible pricing tiers, including a free option for early-stage teams. Among the platform’s launch partners is Cur8, a digital curation protocol building a more sustainable and transparent onchain art ecosystem.
“Mojito has been a strategic partner in helping us deliver a loyalty experience that feels both intuitive and uniquely tailored to our community,” said Aaron Arfman, Co-Founder of Cur8. “In just a few short weeks, we’ve launched six personalized challenges through Mojito Loyalty and seen a clear uptick in user engagement, with over 1,400 participants already earning rewards. The integration was seamless, and the experience feels completely native to our brand. We’re excited to keep building on this momentum as we scale across our growing network of 7,000+ artists, collectors, and partners.”
Mojito Loyalty unifies on-chain and off-chain behavior into one system that helps brands activate, retain, and grow communities. As speculative cycles give way to long-term value building in web3, Mojito offers a way to transform fragmented user engagement into structured, data-rich loyalty that feels native to the crypto ecosystem.
Users can learn more and request a demo at https://www.getmojito.com/loyalty
About Mojito
Mojito is the leading commerce and web3 consumer engagement platform, helping brands build and grow connected digital communities through onchain marketplaces, loyalty programs, and tokenized experiences. Spun out of Serotonin, the web3 marketing firm and product studio, Mojito offers a full-service approach through Mojito Studio, Mojito Platform, and Mojito Loyalty. Mojito Studio provides strategic consulting and custom product development; Mojito Platform enables brands to easily create, sell, and manage NFTs across multiple blockchains; and Mojito Loyalty delivers customizable, gamified engagement programs that drive scalable growth.
Since launching in 2021, Mojito has generated over $137 million in sales for brands and creators, onboarding more than 71,000 users into web3 through partnerships with Sotheby’s, CAA, Mercedes-Benz NXT, Pernod Ricard, and more. For more information, users can visit www.mojito.xyz.
Contact
Ana Lezama
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