Audi Revolut F1 Team has named Nexo as its inaugural official digital asset partner in a multi-year deal that will bring the crypto platform’s next-generation tools to the global Formula 1 stage. The agreement arrives as Audi prepares to make its debut on the F1 grid in 2026, and as Nexo continues to scale as a premium digital-asset wealth platform.
The two brands say the partnership is built on shared values, an engineering mindset, disciplined execution and an ambition for high performance, and will focus on delivering premium, digital-first experiences to fans and clients around the world.
“As we prepare to enter Formula 1, we are highly selective about the partners we bring on this journey,” said Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team. “We are proud to welcome Nexo as our official digital asset partner at a moment of strong growth for both organisations. The partnership reflects a shared ambition to scale with discipline and innovation, and to create tangible value — from exclusive experiences to new ways of engaging our global fanbase and Nexo’s clients.”
Under the partnership, Nexo will activate globally through premium experiences, co-created content, and educational initiatives aimed at bringing fans and Nexo customers closer to the team. The companies say fans can expect exclusive access and next-generation immersive brand experiences that blend motorsport excitement with digital-asset utility.
“Nexo was built for a demanding reality: instant, self-directed, and always on,” Antoni Trenchev, Nexo’s co-founder, said. “Partnering with Audi Revolut F1 Team at the start of their new era is a statement about how we see the future. As the team’s official digital asset partner, we will bring meaningful utility and premium experiences to a global audience, grounded in the same discipline and precision that defines success in motor sports.”
Immersive Fan Experiences
Nexo positions itself as an all-in-one platform for growing, managing and preserving crypto holdings. The company highlights a suite of services, high-yield savings, crypto-backed loans, trading tools, liquidity solutions and what it describes as the first crypto debit/credit card, supported by around-the-clock client care. Since 2018, Nexo says it has served clients in more than 150 jurisdictions, holds over $11 billion in assets under management, and has processed over $371 billion in transactions.
For Audi, involvement in Formula 1 is being framed as both a technological challenge and a long-term strategic commitment. Audi Revolut F1 Team will develop its own hybrid ‘power unit’ in Germany while engineering the chassis and running race operations from Audi Motorsport AG’s facilities in Hinwil, Switzerland. The Audi Motorsport Technology Centre UK in Bicester will provide a foothold in Britain’s Motorsport Valley and access to F1 talent and partners.
Audi describes the project as the ultimate expression of its “Vorsprung durch Technik” philosophy, with complete project control spread across its three hubs to embed a culture of precision, innovation and relentless performance. The timing of Audi’s entry coincides with new F1 regulations that raise the electric share of the hybrid drive to almost 50 percent and mandate the use of 100 percent sustainable fuels, changes Audi says amplify the championship’s role as a high-tech catalyst for the broader brand.
The partnership with Nexo gives Audi Revolut F1 Team a digital-asset ally as it looks to engage new audiences and demonstrate technological leadership beyond the racetrack. For Nexo, the tie-up offers an opportunity to showcase its products and services to a vast, global fanbase at a pivotal moment for both organizations.
Fans should expect a mix of behind-the-scenes content, co-created digital activations and specially curated experiences for Nexo clients and Audi supporters, with both sides signalling an appetite to blend motorsport spectacle with digital innovation.
As Audi targets competitiveness and championship contention by 2030, the collaboration with Nexo signals a widening of F1’s commercial map, one where traditional manufacturers and digital-asset platforms find common ground in speed, precision and the race to capture attention on a global stage.
