In an exclusive article delivered by Variety, it was announced that OneOf and the ‘Big 3’ Record Label Conglomerate, Warner Music Group have formed a preferred partnership. The partnership will see the company create exclusive NFTs for a range of artists across WMG’s catalog of music.
Warner Music Group
Warner Music Group is an American multinational entertainment organization headquartered in New York City. The are the third-largest record label in the world after Universal Music Group and Sony Music Entertainment. Warner Music Group has many labels and some of the flagship labels include the following: Warner Records, Atlantic Records, Elektra Records, and Parlophone records. These record labels have many top artists who record for them, including Cher, Dua Lipa, Ed Sheeran, Madonna, Red Hot Chilli Peppers and many more.
The OneOf/Warner Music Group Preferred Partnership
Today, it has been announced in a Variety exclusive that OneOf and Warner Music Group have formed a preferred partnership. The partnership will see the OneOf create exclusive NFTs for a range of artists across Warner Music Groups’ catalog of music.
OneOf is an NFT platform that operates using the Tezos blockchain. The Tezos blockchain enables OneOf NFTs to be environmentally friendly. Recently, OneOf set the Tezos blockchain record for the highest priced NFT sale at $1 million. This was set with the conclusion of an auction which listed a previously unreleased Whitney Houston recording.
On the new partnership, Warner Music Group EVP Oana Ruxandra commented: “Web3 is a massive leap forward in technology: it will expand the scale and scope of both human and machine interactions far beyond what we can imagine today. Partnering with OneOf, a leader in the emerging technology space of Web3 and NFTs, gives our artists an edge in more authentically building one-to-one relationships with their fans and winning in the new Web3 economy. We’re excited to see what’s possible.”
Lin Dai, CEO of OneOf added: “From collectibles to music royalties, NFTs and Web3 represent the pulse of consumer demand and an exciting future for the music industry. We are thrilled to partner and innovate together with Warner Music Group and use our cutting edge Web3 technology to bring their iconic labels and world-renowned artists to the next 100 million fans on blockchain.”
