On October 7th, the Planet Movement, set on its mission to disrupt the US$300 billion Green Tech Industry, decided to rebrand itself from JoinOurPlanet to Planet ReFi.
It was a well-thought-out decision to resonate more precisely and effectively with the Project’s vision of ‘seamlessly uniting web2 and web3 with a core focus on sustainability.’
With this, Planet can now be found with the id @PlanetReFi on X, formerly known as Twitter, as well as Instagram.
PlanetReFi: The Genesis of the New Identity
The term ReFi stands for Regenerative Finance. Highlighting its commitment to this principle, the rebranded Twitter handle of Planet Movement features a bio that reads, ‘the global regenerative finance movement saving the planet block by block.’
With its application in the blockchain and cryptocurrency ecosystem, Regenerative Finance is an alternative system that seeks to bring environmental, social, and financial stability issues in the world of finance, expanding beyond the immediate and often short-sighted vision of making quick monetary gains.
To add a little more context, the term came into use from John Fullerton’s 2015 paper ‘Regenerative Capitalism: How Universal Patterns and Principles Will Shape the New Economy.’ Here, Fullerton, an American economist and investor, hinted towards a “new form of capitalism that produces social and economic vitality for global civilization as a whole.”
Building on this idea, social, economic, and environmental sustainability for the world is something that sits at the core of Planet’s efforts. Therefore, the alignment of Planet’s vision with that of Regenerative Finance is what prompted it to become PlanetReFi.
Planet Introduces Web3 Benefits to the Global Sustainability Vision
What Planet has successfully done is effectively expand the scope of web3 for global sustainability missions to leverage its benefits. By partnering with global celebrities, Planet has created a sustainable US$100 million+ annual revenue model to generate enough investments for sustainability causes, startups, and more.
For those looking to support this initiative, $Planet tokens are available for buying on Bybit, Uniswap, PancakeSwap, MEXC, Gate.io, Bitget, BitMart, Polonies, and more. However, owning a $Planet token is much more than the regular ownership of a cryptocurrency. It is a tool to reward every stakeholder interested in working towards sustainability, with a DAO, Ecosystem Fund, Mystery Boxes and NFTs to be launched soon.
The unique income distribution set up, facilitated by $Planet, rewards and engages the Planet community. With the Buy Back and Burn deflationary approach, Planet ensures consistent demand for its tokens. Additionally, $Planet token holders are privy to perks such as discounts, early access, and exclusive NFT whitelists.
In essence, Planet is not only about disrupting a multi-billion-dollar industry or disbursing a multi-million-dollar investment fund. It is about creating a financial ecosystem wherein each participant caring about the sustainability of the earth gets to channel their energies and is rewarded.
