Polygon Labs, a prominent platform offering software solutions and creative services, has started a collaboration with Hang and Flipkart. Hang is an easy-to-use forum that permits entities to develop membership projects, and so on. Flipkart is a well-known loyalty entity in India. The ongoing partnership intends to make an effective loyalty project. The purpose of the respective program would be to onboard numerous new consumers to the Web3 ecosystem.
Polygon Selects Hang and Flipkart as Its New Partners for Brand-First Loyalty Project
Polygon took to its official Twitter handle to disclose the news. FireDrops 2.0 is the name of the project that is supported by the loyalty forum of Hang. It focuses on transforming consumer engagement with entities by providing rewarding experiences to numerous users on Flipkart. This would potentially incentivize brand loyalty with the help of gamification. The latest project would bring revolutions to brand loyalty projects. This objective would be accomplished with the engagement of the community as well as the primary NFT technology.
The respective technology is used for rewards and an enhanced customer experience. With the integration of NFTs and Web3 technologies into brand loyalty projects, the company advances brand marketing. Naren Ravula, Flipkart’s Head of Product Strategy and Deployment, stated that user involvement and storytelling would also be taken into consideration in this respect.
Flipkart Executive Says the Platform Recognizes User Loyalty and the Latest Collaboration Indicates That
As per the executive, Flipkart plays the role of a homegrown e-commerce marketplace in India. The executive added that the company is constantly making innovations. Along with this, the executive added, the platform recognizes that the clients are extremely valuable. Moreover, the firm is thrilled to collaborate with the top platform for the exclusive loyalty program and brand-first rewards.
