It’s been a brutal month for Solana’s meme coin titans. While BONK has been trailing higher, Pump.fun’s $19.5 million buyback collapsed under its weight. However, the trend is quietly moving from meme hype to value-driven utility and that’s why the new DeSoc decentralized social infrastructure has continued to attract investors and analysts.
While meme coins are caught in price cycles and token dump panic, DeSoc is gearing up to be the next 100x blue-chip. Its presale success is even attracting comparisons to Ethereum’s early days. Let’s find out more.
Pump.fun Buyback Debacle: $19.5M Torched
Pump.Fun token has continued to reel under bearish pressure. However, Pump.fun deployed a $19.5 million buyback between July 12–16, 2025, in an attempt to save the falling meme hero. Just days later, the value of those tokens tanked to $8.2 million, a catastrophic 58% drop.
Despite their reputation for virality, meme coins are starting to reveal their weaknesses, and the PUMP token is a prime example. Institutional analysis confirmed what traders feared: Buybacks aren’t enough in meme markets. They often accelerate crashes by consolidating control into fewer hands.
Pump.fun’s plan to inject confidence has backfired and worse still, its airdrop delay announcement only deepened the spiral. PUMP is now trading 73% below its post-launch high, with daily volumes down 66%. Two wallets have realized $1.19 million in combined losses after dumping 1.25 billion tokens.
BONK’s PR Push: High Volume, But Hollow Utility
BONK, another Solana meme mainstay, has managed to stay afloat thanks to its community-driven marketing and a new weekly buyback plan. LetsBonk, the platform behind BONK, committed 1% of total revenue to buying back ecosystem tokens. It generated $1.99 million in trading fees in 24 hours, fueled mostly by mini-games and lucky draws.
BONK’s 24-hour trading volume recently topped $119.85 million, compared to Pump.fun’s $24.19 million a fivefold lead. But this is where the sheen ends. BONK has no native utility, no infrastructure plans, and no mechanism to resist market churn. Analysts agree that without deeper integration into DeFi or social layers, BONK remains a hype coin running on momentum alone.
Even with buyback pledges and fee surges, BONK is missing the one thing the market is now craving: real-world use cases and long-term architecture.
DeSoc: Decentralized Social Media Infrastructure
In contrast, DeSoc is launching with a vision to replace the algorithmically controlled, ad-fueled platforms that dominate modern digital interaction. X (formerly Twitter), Facebook and even blockchain-based alternatives like Friend.tech have one fatal flaw: centralized control disguised as decentralization. DeSoc tears that mask off.
The $SOCS token is more than a governance badge it underpins access, tipping, staking and moderation. Unlike meme coins that rise and fall on whale trades, DeSoc’s tokenomics is usage-driven. Every interaction on DeSoc’s platform burns a portion of $SOCS or routes it into community pools.
Most importantly, DeSoc is a direct response to the failure of other decentralized social media platforms, such as Farcaster, which faded into technical obscurity. Lens Protocol couldn’t retain users. Friend.tech went viral, then went silent. None of them delivered what DeSoc now offers: an incentivized, composable and modular alternative to Web2 social media.
Early Momentum: 10M Raised, 1 SOCS = $0.011 in Presale
BONK and PUMP had their moment and meme coin speculation isn’t dead. But the market is evolving. Users want control, not chaos. Real yield, not games. And infrastructure, not gimmicks.
DeSoc offers what the others lack: technical depth, narrative clarity, and platform-level utility. With the failure of past decentralized media protocols fresh in mind, DeSoc is emerging not just as a competitor but as the next core layer in Web3’s evolution.
Within days, DeSoc’s presale has raised over $10 million, placing it among the top 5 fastest-growing Web3 infrastructure presales of Q3 2025. The current price of 1 SOCS is $0.011, reflecting a strategic entry point. Analysts tracking the campaign say DeSoc is “technically undervalued and massively underexposed.”
This isn’t a hype token. It’s a product that addresses social media’s most significant issues and compensates users for their participation.
Discover the future of decentralized social infrastructure with DeSoc. Explore the project and join the SOCS token presale here:
Website: https://desoc.space
