Rubix partners with Grounded and FINAO to facilitate ESG applications using the Rubix public blockchain and each other experience
Rubix is a web-scale layer-one blockchain building Web 3.0 applications. Grounded is a leading marketing firm helping global brands to achieve and communicate purpose in Environmental Social and Governance (ESG) goals. Project FINAO is a digital technology company helping organizations drive digital adoption. All projects have entered a strategic partnership to help leading global brands achieve ESG impact. They plan to do it by using the trustless provenance of public blockchains. Grounded has rich experience in helping top brands achieve ESG impact. Meanwhile FINAO has strong experience in working with leading global organizations in digital and social impact.
Rubix recognized the environmental, social, and business imperatives of sustainability. Project also focused on leveraging its public blockchain as a uniquely secure, scalable, and trusted tool for ESG reporting. Rubix’s blockchain will bring world-class efficiency and publicly verifiable accountability to its customers governance strategies. Mainly using its own commitment to innovation, culture, trust, human capital, environmental impact, and social sustainability.
Provenance on public blockchains is becoming the best method for brands to establish their commitment to sustainability. By the way it has been Rubix’s express mission while building the Rubix protocol. Project is one of the greenest networks with energy consumption lower than existing computing networks.
“Working with schools and major non-profits like the YMCA, we understand successful ESG requires efficient tools and trusted accountability. We are delighted to work with Rubix, as placing ESG parameters on a blockchain will create more awareness of the social consciousness of corporations in a measurable and transparent way. The pandemic has created a sense of urgency among consumers on the need for careful monitoring of the ESG compliance of their favorite brands, so for corporations, ESG compliance is no longer a choice but a necessity and a core component of their brand definition” — Wallace Greene, president and CEO of FINAO.
“We are excited to work with Grounded & FINAO to promote global ESG impact using the green public network of Rubix.” — KC Reddy, founder and chief architect of Rubix.
“We believe the way people shop and the brands that they buy have the power to change the world and that every purchase should be a step towards a more sustainable future. Consumerism now comes with a conscience and so must business. We’re excited to work with Rubix to make a difference.” — Phil White, co-founder of Grounded.world