Streamex Corp. has named former Microsoft and PayPal product design leader Kori Handy as its new Vice President of Product and Design, a move that signals the company’s push to sharpen the user experience behind its growing tokenization platform for real-world assets.
The appointment comes as Streamex continues building out its ecosystem around commodity-backed digital assets, with a particular focus on its gold-backed, yield-bearing tokenized security GLDY. As the company moves from infrastructure development into broader platform scale, it is placing a heavier emphasis on product design, onboarding, and customer experience, areas Handy has spent nearly two decades refining across fintech, SaaS, and consumer technology.
Handy brings 18 years of experience leading product and design efforts for platforms that have scaled from early-stage concepts to major financial and software businesses serving more than 200 million users globally and overseeing more than $2 billion in assets under management. His background spans companies such as Groundfloor, PayPal, DraftKings, Expedia, Agora, and Microsoft, giving him experience across both highly regulated financial products and large-scale consumer platforms.
At Streamex, Handy will oversee product strategy, customer experience, visual systems, brand direction, onboarding optimization, and the development of new investor-facing financial products. His role will also include leading the evolution of the GLDY experience and helping shape the company’s broader product suite as Streamex aims to make tokenized commodities feel more accessible to a wider audience.
Shaping Next-Gen Tokenized Finance Products
The company said Handy’s arrival is especially important as it looks to turn sophisticated financial infrastructure into something more intuitive and easier to use. That challenge has become a central theme in the digital asset space, where many products remain powerful on the back end but still present a steep learning curve for everyday users. Streamex appears to be betting that a better design can help bridge that gap.
Handy’s track record suggests that this is exactly the kind of challenge he has been hired to solve. At Groundfloor, where he served as Product Design Leader, he led a full redesign of the company’s investing platform across web and mobile. According to Streamex, the redesign helped drive a 32% increase in activation rates, a 27% rise in cash deposits, and record monthly AUM growth. Before that, at High Circle Banking, he helped build and launch a premium banking and investing platform for high-net-worth users that reached double-digit millions in assets under management within its first year.
He is also a repeat founder. Handy launched Kepler Savings, a retirement fintech aimed at helping hourly and contract workers build long-term wealth through payroll-linked investing. The company gained traction with brands including Taco Bell, KFC, and Wendy’s, while also drawing support from investors and executives with backgrounds at Salesforce, Amazon, Microsoft, and Google.
Earlier in his career, he founded Design First Apps, a product studio that was later acquired by a private equity firm after creating multiple globally featured apps with more than 2 million downloads and over 40 Apple editorial features. Streamex Co-Founder and Chief Executive Officer Henry McPhie said Handy brings a rare mix of product vision, startup intensity, and design execution. He added that Handy’s experience in turning complex financial systems into simple, premium experiences will be valuable as the company scales GLDY and develops the next generation of tokenized financial products.
Handy echoed that view, saying Streamex is building one of the most exciting financial products he has seen in years. He pointed to the company’s regulated, yield-bearing commodity product as something with real infrastructure, real liquidity, and real utility, and said the opportunity lies in making that complexity feel trustworthy, intuitive, and easy to use.
The hire shows a broader trend across fintech and digital assets: the companies that win are often not just the ones with the most advanced infrastructure, but the ones that can make that infrastructure feel effortless. For Streamex, adding a design leader with deep experience in both finance and product growth could prove to be an important step in that direction.
