NFL Rivals, the officially licensed video game of the National Football League and the NFL Players Association, has announced a groundbreaking partnership with the Super Bowl LVIII Champion Kansas City Chiefs. As part of this collaboration, NFL Rivals will be the “Official Mobile Game of the Chiefs” for the 2024 NFL season, marking a significant milestone for both the game and the team.
This partnership, set to launch at the start of the NFL season, coincides with NFL Rivals entering its second year. It will feature a variety of fan engagement activities, including tailgate activations, in-stadium branding, and sweepstakes, giving fans the chance to win VIP experiences at Chiefs’ home games at GEHA Field at Arrowhead Stadium in Kansas City. The collaboration will culminate with select fans receiving tickets to a special Rivals-themed Chiefs home game, enhancing the fan experience both on and off the field.
Talking about the collaboration, John Linden, CEO at Mythical Games, said, “After our massively successful inaugural season of NFL Rivals, we’re thrilled to partner with the Kansas City Chiefs, one of the NFL’s most storied and successful franchises. This partnership with my hometown team couldn’t make me happier.”
Echoing this sentiment, Kim Hobbs, Vice President of Partnership Strategy and Development at the Kansas City Chiefs, stated, “We are thrilled to have NFL Rivals joining our family as the Official Mobile Game of the Chiefs. We remain focused on reaching fans wherever they engage and consume the NFL, and mobile gaming is a growing market, especially amongst our young fans.”
A New Frontier in Digital Ownership
NFL Rivals, known for being the first NFL-licensed mobile game to integrate digital ownership technology, has made significant strides in the gaming world. Entering its second NFL season, the game boasts over 5 million downloads and has seen more than 115 million games played, showcasing its growing popularity among NFL fans and gamers alike. The game is available for download on both the App Store and Google Play Store.
Mythical Games, the creator of NFL Rivals, is recognized as a next-generation game company that emphasizes empowering players through the ownership of in-game assets via blockchain technology. The company has been acknowledged by Fast Company’s World Changing Ideas 2021 and Forbes’ Best Startup Employers in 2024. Mythical Games’ team has a rich legacy of developing major franchises, including Call of Duty, World of Warcraft, Overwatch, and many others, and continues to innovate in the gaming industry.
A key feature of NFL Rivals is the Mythical Marketplace, the first in-game blockchain marketplace available on iOS and Android. This platform allows gamers to have ownership and control over the buying and selling of digital assets. It also includes a custodial wallet system that ensures the safety and ease of use for gamers who are new to blockchain technology, reflecting Mythical Games’ commitment to making blockchain gaming accessible to a broader audience.
A Legacy of Excellence and Community Spirit
Founded as the Dallas Texans in 1960 by sports pioneer Lamar Hunt, the Kansas City Chiefs moved to Kansas City in 1963 and have since become one of the most successful and storied franchises in NFL history. Competing in the West Division of the American Football Conference (AFC), the Chiefs have a mission under the Hunt Family’s leadership and Chairman and CEO Clark Hunt to “Win with Character, Unite our Community, Inspire our Fans, and Honor Tradition.”
This partnership with NFL Rivals aligns perfectly with the Chiefs’ mission, leveraging the growing intersection of sports and digital technology to enhance the fan experience. As the Official Mobile Game of the Chiefs, NFL Rivals not only provides fans with a unique gaming experience but also serves as a platform to deepen their connection with the team.
As the partnership unfolds throughout the 2024 NFL season, fans can expect an array of interactive and immersive experiences that blend the excitement of live NFL action with cutting-edge mobile gaming. With NFL Rivals’ innovative approach to digital ownership and fan engagement, the collaboration with the Kansas City Chiefs sets a new standard for how sports franchises can connect with their audiences in the digital age.
NFL Rivals is poised to not only be a key player in the gaming world but also a significant contributor to the evolving landscape of fan engagement in professional sports. This partnership with the Kansas City Chiefs is just the beginning of what promises to be an exciting year for both the game and the team, as they continue to push the boundaries of what is possible in sports entertainment.
