Digital collectibles NFT platform Blockparty today announced its first major label partnership with Warner Music Group (WMG)
Partnership
Blockparty, a digital collectibles platform, today announced its first major label relationship with Warner Music Group (WMG), giving WMG artists access to cutting-edge Web3 technology in the NFT realm. Warner Music artists will be among the first to utilize Blockparty’s decentralized exchange (DEX), a community-focused trading platform that allows collectors to interchange digital assets in ways that have never been possible before.
Artists and creators will be able to engage in NFT exchanges for the first time ever thanks to Blockparty’s DEX. Those who use the DEX may bundle-sell their NFT, which allows them to exchange, trade, or sell many NFTs at once. Through this unique experience, creators, artists, collectors, and fans can now connect directly like never before by cutting out the middleman.
Quotes
“We’re elated to be working with Warner Music Group, a company that continues to sit on the edge of technological and entertainment-based innovation. We look forward to tapping into our expertise and creativity as we work with individual artists to ensure they have all of the tools they need to participate in Web3 and do so in ways that are unique to them, their brand and their communities,” says Vladislav Ginzburg, CEO of Blockparty. “Early access to our DEX will give WMG artists the ability to both expand their audience to reach Web3 enthusiasts, and foster deeper connections with their existing community by amplifying fan experiences.”
Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG adds: “As technology and consumption patterns evolve, it’s imperative that we equip our artists and songwriters with all of the tools they need to participate in the virtual economy. This partnership with Blockparty furthers WMG’s Web3 reach by empowering artists and songwriters to craft their own digital stories through NFTs.”