Redefining Hardware Wallets
Swiss-based Tangem, renowned for its hardware wallets, has disclosed a major enhancement and rebranding strategy, propelling its stature in the hardware wallet sector.
Bridging Cryptocurrency with Mainstream Payment
Following the VISA certification of its payment solution, Tangem can now leverage its applet to integrate with the VISA payment card’s chip. This blend permits users to transact at an astonishing 95 million VISA terminals globally, utilizing their cryptocurrency.
This development comes on the heels of Tangem’s explosive growth, witnessing an impressive 738% increase in active users month-over-month since the unveiling of its latest product. Eying a slice of the market commanded by giants like Ledger Wallet and Trezor, Tangem’s innovations are strategic.
Peeling Back the Rebranding Layers
In a recent AMA session, Tangem shed light on its rebranding agenda:
- Product Evolution: Introduction of product design enhancements and hardware wallet betterments.
- App Revolution: An all-encompassing revamp of the Tangem app featuring token categorization, dark mode inclusion, hidden balance options, and a revamped transaction history facet.
- Fresh Branding Elements: A rejuvenated brand style guide, an updated emblem, innovative card designs, and redesigned packaging.
- Firmware Insights: The company aims for transparency, inviting scrutiny of its recently integrated firmware, ensuring user confidence in its permanence.
- Enhanced User Interface: To foster a fluid user experience, new features like a comprehensive address book and a new product webpage are on the horizon.
Furthermore, the global outreach has been enhanced, with the distribution network now spanning over 140 countries, steered from their hubs in Europe, the USA, and Hong Kong.
Seamless Payments with VISA
Collaborating with VISA was a monumental achievement for Tangem. Awarded a VISA certification last year, Tangem Pay – its proprietary applet, promises a pioneering standalone payment solution effortlessly incorporated into a global payment framework.
The fusion of Tangem’s applet with the VISA payment card chip magnifies transaction simplicity and speed. This advancement allows for the dual storage of a Bitcoin wallet’s public and private keys within a regular bank card.
During transactions, the card not only sends a VISA payment signal but also crafts a one-time-password (OTP) for authenticating blockchain-based transactions.
Distinctively, Tangem’s payment solution stands apart, being the sole hardware cold storage wallet offering integrated payment capacities.
In Conclusion
Tangem’s strides in hardware wallet innovations and its partnership with VISA signify its dedication to fostering mass crypto adoption and fortifying fund security, echoing the company spokesperson’s sentiments. The merging of mainstream payment systems with cutting-edge crypto storage solutions presents a promising future for both Tangem and its users.
